What if I told you that you could build the foundation of your entire business for exactly $0? Not “almost free.” Not a “cheap trial.” Completely, 100% free.
It sounds too good to be true, but I’ve discovered that one of the biggest platforms for entrepreneurs has a hidden treasure trove of powerful tools, templates, and expert guides that are free. I’m talking about AppSumo. In this ultimate guide, I’m going to share the best-kept secret in the startup world and show you my top 40 favorite freebies that can help you grow your business right now.
THE “Appsumo FREEBIES STACK” STRATEGY
Before we dive into the amazing list of free tools, I want to talk about a powerful mindset shift. Most people hear “AppSumo” and they immediately think of their famous lifetime deals. And don’t get me wrong, I love a good lifetime deal! But there’s a whole other side to AppSumo that most entrepreneurs completely overlook, and it might just be the most valuable part.
The Secret Most Entrepreneurs Don’t Know About AppSumo
More Than Just Lifetime Deals
I want to start by letting you in on a little secret. Most people think AppSumo is only for finding amazing lifetime deals on paid software. I thought so too for a long time!
But after spending hours on their site, I discovered they have a hidden treasure trove of completely FREE tools, templates, and expert guides that can be just as valuable, if not more so, for a new business. We’re talking about real, high-quality resources that can help you grow your business without you ever having to open your wallet.
Why Free Tools Are So Important When You’re Starting Out
When you’re launching a business, every single dollar counts. You’re trying to be as lean as possible, and the idea of spending hundreds of dollars a month on software subscriptions can be terrifying. It can even stop you from starting at all.
The ability to get a professional lead generation tool, a world-class marketing plan from a nine-figure company, or a library of legal contract templates for free isn’t just a small win; it’s a total game-changer.
It frees up your cash for the things that matter in the early days, like your first marketing campaigns or developing your actual product. It levels the playing field and gives you, the solopreneur or small business owner, a real fighting chance.
So, how do we take advantage of this treasure trove of freebies? It’s not about just downloading everything you can find. That just leads to more digital clutter. The smart approach is to be strategic. I want to share with you a simple but powerful strategy that I now use for my own business and my clients.
The “Freebie Stack“: How to Build a Business Foundation for $0
The Strategy: Combining Free Tools to Create a Powerful System
The strategy I want to share with you is what I call the “Freebie Stack.” It’s about being smart and combining several of these amazing free tools from AppSumo to create a powerful, integrated system for your business.
You don’t need one giant, expensive tool that does everything. Instead, you can build a custom toolkit that is perfectly suited to your specific needs right now.
Imagine this: you can get a powerful lead generation tool like KingSumo to grow your email list, use the Million Dollar Email Templates to write to those new leads, and follow the Mint Marketing Plan to guide your overall strategy—all without spending a single dollar. That is the power of the Freebie Stack.
How I’ve Structured This Guide for You
I know that looking at a list of 40+ tools can be overwhelming. So, to make it super simple for you, I’ve gone through all the freebies on AppSumo and organized them into three main categories so you can easily find what you need to solve your biggest problems right now.
We’ll look at tools for:
- Marketing & Growth
- Productivity & Organization
- Strategy & Learning
Let’s dive in!
THE TOP FREE MARKETING & GROWTH TOOLS
Okay, let’s dive into the first and most important category for any new business: Marketing and Growth. Getting the word out and finding new customers is the lifeblood of your business. I used to think you needed a big budget for expensive ads and fancy tools to do this effectively. But I was so wrong! These next three free tools are absolute game-changers that can help you build your audience and grow your email list without spending a single dime.
Best Free Lead Generation & Email Marketing Tools
KingSumo Review: The Viral Giveaway Machine
What It Is & Who It’s For
I have to start with one of the most famous and powerful freebies on AppSumo: KingSumo. I think of this tool as your viral giveaway machine. It helps you run fun, exciting giveaways that are specifically designed to grow your email list as fast as possible.
It’s perfect for:
- E-commerce brands that can give away one of their popular products.
- Authors who want to give away signed copies of their books to new readers.
- Coaches and Consultants who can give away a free strategy session.
- Anyone who wants to build a big audience quickly and have fun while doing it!
The magic of KingSumo is its “viral loop.” When someone enters your giveaway, it encourages them to share it with their friends to get more entries. This turns every participant into a mini-ambassador for your brand.
My Expert Take
I absolutely love this tool. The free version of KingSumo is unbelievably generous and gives you everything you need to run a successful giveaway. The viral sharing feature is so smart, and it’s something that other, more expensive contest tools charge a lot of money for.
While there is a Pro version available as a lifetime deal that adds more advanced features like custom branding, the free plan is the perfect way to get started and prove to yourself how powerful this strategy can be. In my opinion, if you need to build an email list from scratch, using the free KingSumo plan is one of the best and smartest list-building tools out there. It’s a total no-brainer.
SendFox Review: A Simple & Powerful Email Marketing Tool
What It Is & Who It’s For
Once you start getting all those new email leads from your KingSumo giveaway, you’re going to need a way to email them, right? That’s where SendFox comes in.
This is an email marketing platform that was designed specifically for content creators. It’s an AppSumo Original, which means it was built by the AppSumo team to be simple, affordable, and effective. The special freebie on AppSumo is an AppSumo Plus Exclusive, which gives you access to a powerful tool that can replace expensive competitors like Mailchimp or ConvertKit. It’s perfect for sending newsletters, setting up automated welcome sequences, and building a relationship with your new subscribers.
My Expert Take
Here’s what I love about SendFox: its simplicity. So many email marketing tools have become incredibly complex and bloated with features that most of us will never use. SendFox focuses on doing the important things really, really well.
The interface is clean, it’s easy to use, and you can get your first email campaign sent out in just a few minutes. If you need a straightforward, no-fuss tool to send beautiful newsletters and set up simple automations, then getting started with the free SendFox plan is one of the smartest moves you can make. I think it’s the perfect partner for KingSumo.
Intellifluence Review: Your Free Pass to the World of Influencers
What It Is & Who It’s For
Okay, this next freebie is really cool. Intellifluence is a platform that helps you find and connect with influencers for your marketing campaigns.
Influencer marketing can be a huge driver of growth, but for a small business, it can feel so intimidating. How do you find the right people? How do you contact them? How much does it cost? It’s a confusing world.
The free plan that Intellifluence offers on AppSumo is a fantastic way to dip your toes into the world of influencer marketing without any risk. It lets you get inside the platform, see how it works, and start searching for influencers in your niche.
My Expert Take
Finding the right influencers for your brand is hard, and most influencer platforms are very expensive. That’s what makes this freebie so valuable.
It takes the mystery out of the process. It gives you a starting point and allows you to look around and understand the landscape before you ever have to commit to a paid plan. For any marketer or business owner who is curious about influencer marketing but doesn’t know where to start, I highly recommend grabbing this free plan. It’s a great educational tool and a fantastic first step.
I think one of the most intimidating things when you’re starting a business is the dreaded “blank page.” Whether it’s a blank email draft, a blank contract, or a blank content calendar, starting from scratch is hard. That’s why having a great template is like having a secret weapon. It gives you a professional, proven starting point, saving you time and making you look like a pro, even when you’re just beginning.
Best Free Marketing & Sales Templates
AppSumo’s Million Dollar Email Templates (1.0 & 2.0)
What They Are & Who They’re For
These are not just some generic, made-up templates. This is the real deal. The Million Dollar Email Templates are the exact, word-for-word email scripts that the AppSumo team used to grow their own business into a nine-figure company. I was so excited when I found these.
This collection is for absolutely anyone who needs to write emails that get real results. That includes:
- Sales professionals are sending cold outreach.
- Entrepreneurs network with potential partners or investors.
- Marketers are writing promotional campaigns.
- Freelancers pitching to new clients.
The collection covers a huge range of scenarios, giving you proven copy that you can adapt for your own needs. It’s an incredible resource.
My Expert Take
Let me be very clear: this free download is not just a template pack; it’s a masterclass in professional copywriting. By reading and using these templates, you’re not just saving time; you’re learning the psychology behind why certain words and phrases work. You’re learning how to be persuasive, how to be clear, and how to build relationships through email.
This is a skill that could be worth thousands of dollars to your business. The value here is insane. I highly recommend that you download both versions (1.0 and 2.0) because they are packed with different kinds of gold. You will learn so much just by studying what they do.
ApproveMe’s Ultimate Contract Template Library
What It Is & Who It’s For
This next freebie could literally save your business one day. It’s a complete library of professionally prepared contract templates designed to cover all sorts of common business situations.
This is absolutely perfect for freelancers, consultants, and small agencies who need to protect themselves with solid, professional legal documents but can’t afford to hire an expensive lawyer to draft them from scratch. It includes templates for things like service agreements, NDAs, and more.
My Expert Take
Getting a single contract written by a lawyer can cost a fortune, easily hundreds or even thousands of dollars. The fact that you can get access to a whole library of these templates for free is just unbelievable.
I care about this one a lot because I’ve seen so many new entrepreneurs get into trouble. After all, they didn’t have a good contract in place. This free library gives you a professional starting point and, more importantly, it gives you incredible peace of mind. This download could be the most valuable thing you get all year because it protects your business from future headaches.
AppSumo’s Social Proof Guide
What It Is & Who It’s For
Have you ever decided to buy something just because you saw it had a ton of great reviews? That’s social proof in action! This free ebook from AppSumo teaches you 11 powerful and attention-grabbing ways to use social proof (like testimonials, case studies, and user reviews) to multiply your sales.
This guide is for any business owner who has a website and wants to increase their conversion rate. If you want more people who visit your site to buy something, you need to understand how to use social proof effectively.
My Expert Take
Social proof is one of the most powerful and persuasive tools in all of marketing. It’s how you build trust with new visitors and make them feel safe and confident buying from you.
What I love about this free guide is that it’s not just a bunch of theory; it’s a clear, actionable playbook. It gives you 11 specific tactics that you can implement on your website this week to start building more trust and making more sales. It’s an absolute must-read for any online entrepreneur.
Okay, now let’s talk about two of the most powerful ways to get traffic in 2025: YouTube and Google. These channels can bring a massive, steady stream of customers to your business, but only if you know the “insider secrets” of how they work. The next few freebies are some of the best I’ve ever seen for learning those secrets directly from the masters.
Best Free YouTube & SEO Content Guides
Noah Kagan’s YouTube Growth Hacks
What It Is & Who It’s For
This is a guide where AppSumo’s founder, Noah Kagan, personally breaks down the marketing strategies used by the world’s most successful YouTubers. He’s analyzed channels like MrBeast and other giants to figure out what they do differently.
This guide is for anyone who wants to start or grow a YouTube channel and wants to learn from the best in the world. It’s for the person who doesn’t want to waste years trying to figure it out on their own.
My Expert Take
Noah Kagan is a marketing genius. He has built multiple eight and nine-figure businesses. Getting his personal insights and strategies for free is an unbelievable opportunity.
This isn’t just a bunch of generic tips you could find anywhere. This is a deep dive into the specific, data-driven tactics that the top 1% of creators use to get millions of views. Access to this kind of thinking is pure gold. I was blown away by the value in this guide.
Ali Abdaal’s Part-Time YouTuber Academy PDF Templates
What It Is & Who They’re For
If Noah Kagan is a marketing genius, then Ali Abdaal is a productivity and systems superstar. He built a massive YouTube channel while he was still in medical school! This freebie gives you 13 of his personal PDF templates for organizing, growing, and automating a YouTube channel.
This is for the serious YouTuber who wants a proven system to follow. It’s for the person who wants to be efficient and effective with their content creation process.
My Expert Take
There’s a saying I love: “Success leaves clues.” You don’t have to reinvent the wheel. You can just learn from people who have already achieved what you want to achieve.
Getting access to the exact templates and systems used by someone as successful as Ali Abdaal is an amazing shortcut. It can save you years of trial and error. If you are serious about YouTube, you need to download these templates. Don’t miss this one.
How to Use SEO Data to Fuel Your Content Marketing Strategy
What It Is & Who It’s For
Have you ever spent a whole week writing a blog post that you were so proud of, only to publish it and have no one read it? It’s one of the worst feelings. This usually happens because you wrote about something that no one is actually searching for on Google.
This guide teaches you how to build a smart content plan based on real SEO data. It’s for any blogger or content marketer who is tired of guessing what to write about and wants to create content that brings in traffic.
My Expert Take
I believe this free guide teaches you the single most fundamental skill of modern content marketing. If you can learn how to find what people are searching for and create content that answers their questions, you will never have to worry about getting traffic again.
This is not a “hack” or a “trick.” This is a real, sustainable strategy for business growth. The fact that you can learn this skill from a clear, actionable guide for free is fantastic. It can save you from wasting months, or even years, writing content that goes nowhere.
Now, let’s move on to the tools that help you get organized and win back your time. Being productive isn’t about working harder; it’s about working smarter. It’s about having systems that keep you focused and calm, even when things get chaotic. I’ve found some amazing free resources on AppSumo that can help you build that system for yourself, starting today.
Best Free Productivity & Organization Tools
AppSumo’s Google Sheets Template Pack
What It Is & Who It’s For
This is a fantastic freebie for anyone who loves to stay organized with spreadsheets. The AppSumo Google Sheets Template Pack is a collection of pre-built, ready-to-use templates that can help you manage different parts of your business.
It’s not just a bunch of blank sheets. It includes powerful tools like:
- An advertising calculator to track your ad spend and return on investment.
- A simple CRM to manage your customer relationships.
- An AI-powered title generator to help you come up with blog post ideas.
This pack is perfect for the entrepreneur who wants to get organized quickly without having to spend hours building complex spreadsheets from scratch.
My Expert Take
I absolutely love this freebie. Why try to reinvent the wheel when the experts at AppSumo have already built these amazing templates for you? You don’t need to be a spreadsheet wizard to use them. They are super practical, easy to use, and can save you hours of tedious setup time.
I especially love the advertising calculator. It’s a simple but powerful tool that can help you make much smarter decisions about where you spend your marketing dollars. This is a must-download for any data-driven business owner.
AppSumo’s Productivity, Boosted Guide
What It Is & Who It’s For
Have you ever felt like you’re busy all day, but you’re not getting anything important done? It’s a terrible feeling. This usually happens when you don’t have a productivity system that works for you.
This free guide, Productivity, Boosted, gives you a side-by-side comparison of the top productivity frameworks out there, like GTD (Getting Things Done), the Pomodoro Technique, and more. It’s for anyone who feels unproductive and wants to finally find a system that works for their brain and their lifestyle.
My Expert Take
I believe that finding the right productivity system is a deeply personal journey. What works for one person might not work for another. That’s why this guide is so valuable.
Instead of just telling you to follow one specific method, it gives you a fantastic overview of the most popular and proven systems. It helps you understand the pros and cons of each one so you can pick and choose the elements that make the most sense for you. Think of it as a menu of productivity techniques. This guide can help you build your operating system for success.
Focusmate Private Group Access
What It Is & Who It’s For
This is one of the most unique and brilliant productivity tools I have ever seen. Focusmate is an online coworking platform that helps you beat procrastination in a very simple way: with human accountability.
It pairs you with another person from anywhere in the world for a live, silent, 50-minute work session over video. You quickly say hello, you state what you’re going to work on, and then you both work in silence until the time is up. This freebie from AppSumo gives you access to a private group to get started. It’s for anyone who struggles with procrastination or gets easily distracted when working alone.
My Expert Take
I was skeptical about this at first, but it is unbelievably effective. The power of having another person there, even silently on video, creates a powerful sense of accountability. You just don’t want to be the person who is scrolling through social media while your partner is working hard.
It forces you to stay focused on the one task you committed to. I highly recommend trying this out. It might feel a little weird for the first five minutes, but by the end of the session, you’ll be amazed at how much you got done. It’s a fantastic tool for writers, developers, students, or anyone who needs to do deep, focused work.
Having a great productivity system is important, but it’s useless if you’re working hard on the wrong things. That’s where strategy comes in. You need a clear plan for your business. The next set of freebies is some of the most valuable resources I have ever seen for learning business strategy directly from world-class experts.
Best Free Business Strategy & Planning Resources
AppSumo’s Mint Marketing Plan
What It Is & Who It’s For
This is not just another ebook. This is the complete, real-world marketing roadmap that the famous startup Mint.com used to grow to 1 million users in just 6 months. It breaks down their entire strategy, from their early content marketing efforts to their PR and partnership plays.
This is for any startup founder or marketer who doesn’t just want theory, but wants a proven, step-by-step marketing plan that has worked in the real world.
My Expert Take
In the world of startups, the story of Mint.com is legendary. It’s one of the most famous marketing case studies of all time. The fact that you can get their actual playbook—the one they used to build a company they later sold for $170 million—for free is just an unbelievable gift.
You have to download this. It will teach you more about real-world marketing than a college course. It’s pure gold.
The “Million Dollar Weekend” Resources by Noah Kagan
What They Are & Who They’re For
Noah Kagan, the founder of AppSumo, recently wrote a best-selling book called “Million Dollar Weekend,” which is all about how to start a business quickly and get your first customers in just one weekend.
These free resources are companion guides to that book. You get ‘The Lost Chapter’ and ‘The Journal,’ which are packed with extra growth strategies, exercises, and insights. They are for anyone who wants to stop just thinking about starting a business and do it.
My Expert Take
Noah’s business advice is always pure, actionable gold. He has a no-fluff, no-excuses approach that I find so refreshing. These free resources are a fantastic way to get inside the mind of one of the world’s best and most successful entrepreneurs.
Even if you haven’t read the book, these guides are packed with valuable ideas that can help you validate your business idea and get moving this weekend.
The Jack Butcher Guide: “$1 Million Online Business”
What It Is & Who It’s For
This is a guide that breaks down how the famous designer and entrepreneur Jack Butcher built a seven-figure, one-person business by “productizing himself.” It explains how he took his skills and knowledge and turned them into scalable digital products.
This is for any freelancer, consultant, creator, or coach who is tired of trading their time for money and wants to learn how to scale their income.
My Expert Take
This is an inspiring and incredibly practical guide. The concept of “productizing yourself” is one of the most powerful ideas for any service-based business owner. It’s the key to breaking free from the “time for money” trap.
This guide will completely change the way you think about your business and what’s possible for you. I can’t recommend it enough.
Starting From Zero: The Freelance Business Guide
What It Is & Who It’s For
This is a guide that teaches you how to turn your side hustle into a fully booked freelance business. It covers everything from finding your first clients to pricing your services and managing your projects.
It’s perfect for anyone who is just starting their freelance journey and feels a little bit lost or overwhelmed.
My Expert Take
Starting a freelance business can be scary. There’s so much to figure out. What I love about this guide is that it provides a clear, step-by-step roadmap that can save you from months, or even years, of painful trial and error.
It gives you the foundational knowledge you need to start your business with confidence. It’s a fantastic free resource that can help you build a real, sustainable career.
You don’t need to be a professional designer or a software developer to build a beautiful, successful online business in 2025. The rise of “no-code” tools and high-quality design resources has leveled the playing field for everyone. The next few freebies are perfect examples of this.
Best Free Design & No-Code Resources
Brizy Design Kit
What It Is & Who It’s For
This is a huge library of stunning, pre-made website blocks and content that you can use to design a beautiful website in way less time. It includes things like hero sections, feature grids, testimonial blocks, and more.
It’s for anyone who isn’t a professional designer but wants their website to look amazing. If you’ve ever struggled with making your website look polished and professional, this is for you.
My Expert Take
Good design builds trust. It’s that simple. When a visitor lands on a website that looks clean, modern, and professional, they instantly have more confidence in that business.
This free kit gives you access to professional-level design assets that can make your website look so much more credible. It’s a huge shortcut to a beautiful website, and I think it’s an amazing resource.
VectorGrove Free Pack
What It Is & Who It’s For
This freebie gives you access to a selection of royalty-free vectors and graphics from the massive VectorGrove library. Vectors are high-quality illustrations that you can use for logos, icons, or website graphics.
This is for any content creator who needs high-quality graphics for their blog posts, social media content, or videos, but doesn’t have a big budget for design.
My Expert Take
Professional stock photos and graphics can be so expensive, with some sites charging $10 or more for a single image. This is a great way to get beautiful, professional graphics for your projects without spending a dime. It can help you make your content look so much more polished and engaging.
AppSumo’s 75 No-Code Business Ideas
What It Is & Who It’s For
This is a guide that is packed with inspiration for online businesses you can start without knowing how to write a single line of code. It covers everything from building membership sites to creating online courses and launching simple apps.
This is for the “entrepreneur-curious” person who is looking for their next big idea and wants to see what’s possible with the amazing no-code tools that are available today.
My Expert Take
The no-code movement is one of the most exciting things happening in the startup world right now. It’s making it possible for anyone, regardless of their technical skills, to build and launch a real software business.
This guide is a fantastic way to get your creative juices flowing and see what’s possible. It might just contain the idea that changes your life.
The Top Free Expert Learning & Community Resources
Now, I want to talk about a different kind of tool, and it might be the most powerful one of all: knowledge. Having the right software is great, but having the right strategy is what leads to success. The next set of freebies is some of the most valuable resources I have ever seen for learning business and marketing directly from a world-class team. This is your shortcut to success.
Best Free Guides from the AppSumo Team
How AppSumo Does Black Friday
What It Is & Who It’s For
This is not just another generic guide about running a sale. This is the secret playbook that reveals the exact strategies the AppSumo team uses to create their multi-million dollar Black Friday campaigns. It covers everything from planning and promotion to execution and analysis.
This guide is for any e-commerce or SaaS business that wants to have a truly successful sales event. If you want to see how one of the best marketing teams in the world operates behind the scenes, this is your chance.
My Expert Take
I believe that learning from the best is the biggest shortcut to success. Companies pay marketing agencies tens of thousands of dollars for this kind of strategic playbook. The fact that AppSumo is giving away its internal strategies, for free, is an unbelievable opportunity.
This is a must-download for any serious business owner. The lessons you learn from this one guide could have a massive impact on your revenue for years to come.
What AppSumo Learned from a $5 Million Facebook Ad Spend
What It Is & Who It’s For
This freebie gives you the real scoop on what works (and what doesn’t) with Facebook advertising, based on AppSumo’s own massive $5 million ad spend. It’s not based on theory; it’s based on real data and real results from one of the biggest advertisers out there.
This is for anyone who runs Facebook ads and is tired of wasting money. If you’ve ever felt like you’re just guessing with your ad campaigns, this guide will give you the clarity you’ve been looking for.
My Expert Take
This guide alone could save you thousands of dollars in failed ad experiments. It’s a must-read. Instead of making all the expensive mistakes yourself, you get to learn from the mistakes that a nine-figure company has already paid for.
The insights in this guide are so practical and honest. It cuts through all the hype from marketing gurus and gives you the simple truth about what it takes to succeed with Facebook ads. I can’t recommend this one enough.
The NEURONwriter Success Story (First Chapter)
What It Is & Who It’s For
This is the first chapter of a book that tells the inspiring story of how the founders of NEURONwriter (one of the most successful AppSumo deals of all time) launched their tool on the platform and generated $5 million in revenue.
This is for any SaaS founder or aspiring entrepreneur who dreams of having a successful software launch. It’s a real-world case study packed with valuable lessons.
My Expert Take
There is so much power in learning from other people’s stories. This is an inspiring and practical look behind the curtain of a hugely successful software launch. You get to see the challenges, the strategies, and the key decisions that led to their massive success.
Reading stories like this is not only incredibly motivating, but it also gives you a realistic picture of what the entrepreneurial journey is really like. There are so many great lessons here.
I believe that having the right tools and the right knowledge is only part of the equation for success. The other part, and maybe the most important part, is the people you surround yourself with. Your network can be your greatest asset. The next few freebies are all about connecting you with other smart, ambitious entrepreneurs.
Best Free Access to Expert Communities & Events
The Sauce – AppSumo’s Private Business Community
What It Is & Who It’s For
This is free access to “The Sauce,” which is AppSumo’s private business community for tech-savvy entrepreneurs. It’s a place where you can ask questions, get honest feedback on your ideas, network with other founders, and grow your business faster.
Please note that this is an AppSumo Plus Exclusive. You need to be an AppSumo Plus member to get this freebie, but I wanted to include it because of the incredible value it provides.
My Expert Take
There’s a famous saying: “Your network is your net worth.” I believe that is 100% true. Being an entrepreneur can be a lonely journey. Getting access to a community of other smart, driven entrepreneurs for free is an amazing opportunity.
This is where you can find your next co-founder, your next client, or just get the encouragement you need to keep going when things get tough. A strong community is a superpower.
Office Hours with Noah Kagan
What It Is & Who It’s For
This freebie gives you access to exclusive feedback and business tips directly from AppSumo’s founder and CEO, Noah Kagan. It’s a series where he answers real questions from entrepreneurs and provides his unfiltered, expert advice.
This is another AppSumo Plus Exclusive, and it’s for anyone who wants to learn directly from one of the most successful and respected entrepreneurs in the tech world.
My Expert Take
Getting direct advice from a proven, nine-figure entrepreneur is something people would pay thousands of dollars for. I’ve seen people pay for expensive mastermind groups just for the chance to get this kind of access.
The fact that you can get these insights for free is just incredible. Noah’s advice is always practical, honest, and straight to the point. This is an amazing resource.
Tool Demos and “Meet The Founders” Series
What They Are & Who They’re For
These are exclusive video series that AppSumo produces. They give you insider access to expert AMAs (Ask Me Anything) sessions, live product reveals, and in-depth interviews with the founders of the tools on AppSumo.
This is for anyone who loves to do deep research before they buy a new tool, and for anyone who wants to learn from the real stories of success and failure from other entrepreneurs.
My Expert Take
I love this series. This is a great way to understand a tool on a much deeper level before you decide to buy it. You can see it in action and hear directly from the person who built it about their vision for the future.
Even more than that, you get to learn from the journeys of other entrepreneurs. You get to hear about their challenges, their breakthroughs, and the lessons they learned along the way. It’s both educational and incredibly motivating.
Wow, we have just gone on a deep dive into some of the most valuable free resources available to any entrepreneur in 2025. I know it’s a lot to take in! To make it super easy for you to find everything we’ve talked about, I’ve put together a master list of all the freebies right here.
Master List: All 40 Free Tools & Resources on AppSumo
Here is a quick-reference list of all the amazing freebies we’ve explored in this guide. You can find all of them on AppSumo’s “Freebies” page.
| Part 1 | Part 2 | Part 3 |
| KingSumo | SendFox | Intellifluence |
| AppSumo’s Mint Marketing Plan | Million Dollar Email Templates | Million Dollar Email Templates 2.0 |
| ApproveMe’s Contract Library | AppSumo’s Social Proof Guide | Noah Kagan’s YouTube Growth Hacks |
| Ali Abdaal’s PDF Templates | How to Use SEO Data Guide | $5M NEURONwriter Success Story |
| AppSumo’s Google Sheets Pack | Productivity, Boosted Guide | Focusmate Private Group Access |
| Million Dollar Weekend: Lost Chapter | Million Dollar Weekend: The Journal | The Jack Butcher Guide |
| Starting From Zero Guide | AppSumo’s 75 No-Code Ideas | Brizy Design Kit |
| VectorGrove Free Pack | How AppSumo Does Black Friday | What AppSumo Learned on FB Ads |
| The Acquisition Playbook | Just Go With It Guide | Collection of 10 SaaS eBooks |
| The Sauce Community | Office Hours with Noah Kagan | Tool Demos with Partners |
| AppSumo Masterclass Series | Remote Work Academy | Tech Tools with Doc Williams |
| Meet The Founders Series | Take The Leap Guide | AppSumo’s Remote Control Guide |
| Organizational Fit Index |
➡️ Click Here to Browse All 40+ Freebies on AppSumo Now!
Now, I know what you might be thinking. “That’s a huge list! Where do I even start?” That is a great question. The goal is not to download everything and overwhelm yourself. The goal is to be strategic. Let’s talk about how to build your own custom “Freebie Stack.”
How to Build Your “Freebie Starter Stack”
You Don’t Need to Download Everything!
Okay, I know this is a huge list! Please, do not go and download all 40 of these things today. That would just lead to more digital clutter, which is the opposite of being productive.
The goal is to be strategic. I want you to look through the list and pick the 3 to 5 freebies that will solve your biggest, most painful problems right now. Are you struggling to get leads? Start there. Are you unsure about your business idea? Start there. Be focused. To help you out, here are a few “starter stacks” I would build.
My Recommended “New Freelancer” Stack
If you’re just starting your journey as a freelancer or consultant, you have three main needs: a plan to get clients, a way to protect yourself legally, and a method to build your audience.
For that, I would grab: Starting From Zero (the guide to get fully booked), the ApproveMe Contract Template Library (to make sure you get paid and look professional), and KingSumo (to start building your all-important email list from day one).
My Recommended “Content Creator” Stack
If you’re a blogger or a YouTuber, your biggest challenge is creating great content that gets seen. You need to master your platform and learn from the best.
For that, I would grab: Noah Kagan’s YouTube Hacks (to learn the secrets of the pros), the Million Dollar Email Templates (to build a relationship with your new audience), and the How to Use SEO Data to Fuel Your Content Marketing Strategy guide (to make sure you’re creating content people are searching for).
We’ve reached the end of our journey through the amazing world of AppSumo freebies. I hope you’re feeling as excited and inspired as I am. It’s truly an incredible time to be an entrepreneur, and I want to leave you with one final, motivating thought: if you’re hungry for even more exclusive deals and the latest offers, feel free to Explore my Blog—it’s where I regularly share hand-picked AppSumo deals and insights to help you grow smarter, faster, and more affordably.
My Final Thoughts: The Best Things in Life (and Business) Can Be Free
Stop Waiting, Start Building
There has never been a better time in history to be an entrepreneur. The fact that you can get access to this much world-class knowledge, this many professional templates, and this many powerful software tools for absolutely free is just amazing.
All of the old excuses are gone. You don’t need a ton of money. You don’t need a business degree. You don’t need to be a tech wizard. With the resources on this list, you have everything you need to get started and build something incredible.
My Challenge to You
My challenge to you is simple: don’t let this just be another article you read. I want you to pick just one or two things from this list and take action on them this week.
Don’t just let them sit in your downloads folder. Download the Mint Marketing Plan and read it. Sign up for KingSumo and launch your first giveaway. Use the contract templates to protect your business. Use these tools to make your business better, starting today. You deserve to succeed, and these resources can help you get there.
➡️ Click Here to Explore All the Amazing Freebies on AppSumo Now!
I know you might still have a few questions buzzing around. That’s totally normal! I’ve gathered 20 of the most common questions people ask about AppSumo and their free tools, and I want to answer them for you right here, plain and simple.
Your Top 20 Questions About AppSumo Freebies, Answered
What is AppSumo?
AppSumo is a daily deals website for entrepreneurs, offering huge discounts and lifetime deals on software and other business tools.
Are AppSumo freebies really free? Is there a catch?
Yes, they are free! The only 'catch' is that you need to create a free AppSumo account to access and download them.
Do I need to enter a credit card to get the freebies?
No, for the $0 freebies, you can 'purchase' them without entering any payment information.
What is AppSumo Plus, and why are some deals exclusive?
AppSumo Plus is a paid yearly membership ($99/year) that gives you 10% off most purchases, access to exclusive deals (like SendFox), and other perks.
How often does AppSumo add new free tools?
They add new freebies and deals all the time! It's a good idea to check their 'Freebies' page every few weeks.
Is it better to get free tools or a paid lifetime deal?
It's best to start with the free tools to solve your immediate problems. As your business grows and makes money, you can reinvest in powerful paid lifetime deals.
How can these free guides help me make money?
A guide like the 'Mint Marketing Plan' can give you a strategy that brings in thousands of new customers. Knowledge is one of the best investments you can make.
Can I build a full business just using these free tools?
You can absolutely build the foundation of your business with them! Use them to get your first leads, make your first sales, and look professional from day one.
I'm a complete beginner with no idea. Which freebie should I start with?
Start with AppSumo's 75 No-Code Business Ideas. It's a fantastic resource for pure inspiration to help you find an idea you're passionate about.
There are so many marketing guides. Which one should I start with?
Start with the Mint Marketing Plan. It's a complete, high-level strategy from start to finish, which will give you a great foundation.
Can I use KingSumo for commercial giveaways on the free plan?
Yes, you can use the free KingSumo plan for your business. Just note it will have some KingSumo and AppSumo branding on it.
What are the limits of the free SendFox plan?
The free plan available to AppSumo Plus members is very generous and is a fantastic starting point for any new content creator.
Are the ApproveMe contracts legally valid in my country?
The templates are professionally prepared and cover common business situations. But for critical legal docs, it's smart to have a local lawyer review them.
Where can I find Noah Kagan's YouTube videos?
You can find his popular YouTube channel by searching 'Noah Kagan' on YouTube.
Do the Million Dollar Email Templates work with any email provider?
Yes! They're templates you can adapt and paste into any email tool you use, like Gmail, Outlook, or SendFox.
Is the VectorGrove pack for personal or commercial use?
The graphics are royalty-free, meaning you can use them in your commercial projects, like your blog or social media.
Can I talk to Noah Kagan with the 'Office Hours' freebie?
'Office Hours' is a series where Noah answers real questions from the community. You won’t get a 1:1 call, but you’ll hear direct answers to common challenges.
What kind of tools does Doc Williams talk about in his webinar series?
Doc Williams is a 'stacking' expert. He walks through using AppSumo tools together to build automated systems for your business.
Is 'The Sauce' community like a Facebook group?
Yes, it's like a private Facebook group but hosted on its own platform for AppSumo-savvy entrepreneurs.
How do I access the 'Lost Chapter' of Million Dollar Weekend?
After you claim the freebie for $0 on AppSumo, you'll get a special link to download the lost chapter PDF and journal.
Hi, I’m Fahim — a SaaS tools reviewer and digital marketing expert with hands-on experience helping businesses grow using the right software. I research, test, and personally use a wide range of AI, business, productivity, marketing, and email tools for my agency, clients, and projects. I create honest, in-depth reviews and guides to help entrepreneurs, freelancers, startups, and digital agencies choose the best tools to save time, boost results, and scale smarter. If I recommend it, I’ve used it — and I only share what truly works.
