When you evaluate enterprise search software, looking only at the base monthly price is a costly mistake. You need to calculate the exact data limits your agency’s pipeline requires, or you risk burning through your allotment mid-month and paying for an upgrade you didn’t plan for.
Here’s a quick summary of Moz pricing Update
- Moz Pro starts at $49/month (Starter) and scales up to $299/month (Large). Annual billing gets you a 20% discount.
- Moz Local starts at $20/month or $199/year (Lite) and tops out at $40/month or $399/year (Elite), billed per physical location.
- Moz API now offers a beta testing tier starting at $20/month, sold separately from the core Pro software.
- All Moz Pro plans share the same core features — the difference between tiers comes down to data limits (keywords tracked, user seats, and crawled pages).
- Moz Pro offers a free trial, but it requires an active credit card to sign up.
I verified all the pricing and feature limits below for August 2026 — Moz updates these more often than people expect.
Moz has been a major name in SEO since Rand Fishkin and the founding team launched the platform in 2004, and its pricing structure has shifted several times as the industry has evolved.
This isn’t the most expensive SEO software on the market, but it isn’t cheap either. For smaller B2B agencies watching their margins, the exact price points are worth a close look. I’ll break down what each subscription tier includes, where the hidden costs lie, and why standard SaaS billing can be a rough fit for growing content teams.
Moz Products
The company operates three completely distinct product lines. They possess unique features and are billed entirely separately.
- Moz Pro: The primary all-in-one SEO analytics platform for global search tracking, backlink analysis, and technical site auditing.
- Moz Local: A dedicated footprint syndication and reputation management tool designed strictly for physical brick-and-mortar businesses in the US, UK, and Canada.
- Moz API: A developer environment that allows custom software builders to pull raw link metrics directly into their own applications.
Below is my complete, in-depth analysis of the costs and restrictions for every single product.
Moz Pro Pricing
The primary Pro software comes with four distinct public pricing tiers, plus a custom enterprise option. The overall cost fluctuates heavily based on whether you commit to a monthly cycle or an annual contract.
Monthly Tiers
If you refuse to sign a yearly contract to protect your immediate cash flow, a month-to-month subscription will cost your agency:
- Starter Plan: $49 / Month
- Standard Plan: $99 / Month
- Medium Plan: $179 / Month
- Large Plan: $299 / Month
Annual Tiers
If you commit to paying for twelve months upfront, you secure roughly a 20% operational discount across the board. The yearly equivalent breaks down to:
- Starter Plan: $470 / Year (Effectively ~$39 / Month)
- Standard Plan: $950 / Year (Effectively ~$79 / Month)
- Medium Plan: $1,719 / Year (Effectively ~$143 / Month)
- Large Plan: $2,868 / Year (Effectively ~$239 / Month)
Price Breakdown
Here is the exact financial math regarding how much capital you burn by staying on a monthly plan versus switching to an annual commitment.
| Pricing Details | Starter | Standard | Medium | Large |
| Regular Monthly Pricing | $49 | $99 | $179 | $299 |
| Monthly Cost After Yearly Discount | $39 | $79 | $143 | $239 |
| Regular Yearly Price (Billed Upfront) | $470 | $950 | $1,719 | $2,868 |
| Undiscounted Cost Over 12 Months | $588 | $1,188 | $2,148 | $3,588 |
| Total Cash Saved Annually | $118 | $238 | $429 | $720 |
Pro Pros & Cons
✅ Full Feature Access: You get every single core tool in the Pro ecosystem, no matter which tier you buy.
✅ Fair Data Limits: They never hide technical auditing tools behind expensive paywalls; they only restrict your raw data volume.
✅ Reliable Link Database: They constantly reinvest in their servers, giving you one of the most trusted historical link databases in the industry.
❌ Restrictive Starter Plan: The $49 entry-level plan is painfully limited for any serious marketing work.
❌ Tight Monthly Caps: You are strictly held back to just 1 tracked site and exactly 50 keywords per month, which kills agency workflows.
❌ Huge Price Jump: Upgrading from the Starter to the Standard plan instantly doubles your costs, causing massive budget stress for growing teams.
Moz Pro Plan Structure & Limits
Let us completely analyze how much data you can actually consume within these pricing tiers. A standard Pro subscription grants your team access to the Keyword Explorer, the Link Explorer, technical Site Audits, customized Reporting, and the premium browser toolbar.
Here is the exact technical breakdown of the data restrictions placed on your agency operations.
Tracking & Crawling
| Features | Starter ($49) | Standard ($99) | Medium ($179) | Large ($299) |
| Tracked Sites | 1 | 3 | 10 | 25 |
| Keywords Tracked / Month | 50 | 300 | 1,500 | 3,000 |
| Mobile Rankings | Yes | Yes | Yes | Yes |
| Pages Crawled / Month | 20,000 | 400,000 | 2,000,000 | 5,000,000 |
Research Tools
| Features | Starter ($49) | Standard ($99) | Medium ($179) | Large ($299) |
| Keyword Research | Yes | Yes | Yes | Yes |
| Backlink Analysis | Yes | Yes | Yes | Yes |
| Site Audits | Yes | Yes | Yes | Yes |
| AI Visibility (Beta) | No | No | Yes | Yes |
Note: The highly advanced Artificial Intelligence Visibility tracking feature is currently restricted exclusively to the Medium plan and above. If you want to see how your brand performs inside generative AI search summaries, you must bypass the cheaper tiers.
Reporting Limits
Client reporting is how marketing agencies justify their expensive monthly retainers. Here is what your account managers can produce:
| Features | Starter ($49) | Standard ($99) | Medium ($179) | Large ($299) |
| Scheduled Reports | Not Included | Unlimited | Unlimited | Unlimited |
| Branded Reports | Not Included | Unlimited | Unlimited | Unlimited |
| Report Templates | Not Included | Unlimited | Unlimited | Unlimited |
User Seats & Access
| Features | Starter ($49) | Standard ($99) | Medium ($179) | Large ($299) |
| User Seats | 1 | 1 | 2 | 3 |
| 24/7 Support | Yes | Yes | Yes | Yes |
| Onboarding Session | Yes | Yes | Yes | Yes |
Note: You can purchase additional user seats completely à la carte on top of your base subscription price if you hire new staff members but do not want to upgrade your overall data tier.
Enterprise Solutions
The competitor articles frequently skip over this highly critical aspect of the pricing structure. When an international corporate agency completely outgrows the $299 Large plan, they must move to Moz Enterprise.
There is no fixed public pricing for the Enterprise tier. It operates strictly on a custom quote basis. You must contact their corporate sales department directly to negotiate your monthly fee. This tier is explicitly designed for massive teams tracking upwards of 15,000 to 100,000 keywords across hundreds of distinct client domains. Enterprise agreements secure custom crawl speeds, dedicated account management, and massive API allowances that completely remove standard operational bottlenecks.
Moz Enterprise Free Trial
Like the vast majority of enterprise SaaS companies, they offer a trial period to hook new users into their ecosystem. To access the trial, you are strictly required to input a valid credit card upon initial registration.
Here is exactly how the trial functions:
- You are not charged a single dollar during the active trial window.
- The trial strictly mirrors the feature set and data limits of the $179 Medium plan, giving you temporary access to the premium AI tracking and full reporting suites.
- You must actively cancel your subscription inside your account settings at least 24 hours before the renewal date to completely avoid the massive first payment hitting your corporate card.
Warning: While the company historically promoted a 30-day free trial, many recent users running massive audits report being instantly downgraded to a 7-day window. You must watch your billing dashboard closely to ensure your profit margins are not unexpectedly hit by an early charge.
Cancellation Policies
If you decide this software burns too much cash, the cancellation process is straightforward but slightly tedious. You can cancel at any time exclusively through your internal account settings portal. Before the system completely processes your cancellation, you are forced to submit an exit survey explaining exactly why you are leaving the platform.
If you cancel effectively during your free trial, your credit card remains untouched, and you retain full access to the analytics dashboard until the exact hour your trial period legally expires.
Once your paid subscription officially lapses, your historical data safely remains inside your account permanently. However, the system completely stops fetching new metrics. Your campaigns freeze, and no new web pages are crawled. If you eventually secure a new client and decide to re-subscribe months later, you simply reactivate the same account, and the automated crawlers will instantly resume updating your old data streams.
Moz Pro Key Drawbacks
While the engineering is spectacular, the pricing structure creates serious friction for growing agencies. Here are the biggest financial drawbacks:
- The Useless Starter Plan: The $49 tier only gives you 50 keywords and 1 tracked site. The moment you land a second client, you are forced onto a higher tier. It feels like a temporary teaser, not a real business tool.
- The Restrictive Standard Plan: Paying $99 gets you 300 keywords. Sounds fine, right? But active content teams burn through that limit in days when building topic clusters. The forced jump to the $179 Medium plan creates major budget anxiety.
- Artificial Data Limits: The dashboard locks you out of adding more keywords based on your tier. This forces your staff to export data into messy Google Sheets just to manage basic campaigns, defeating the whole purpose of the software!
- Confusing Trackers: Mixing scheduled weekly rank updates with separate “on-demand” credits creates unnecessary confusion.
- Messy Reporting: Lower tiers limit your tracking lists. You cannot clearly separate client goals from competitor targets, which turns your reporting into a disaster.
My Verdict on Moz Pro
If you are operating a lean B2B agency with heavily restricted cash flow, the $99 Standard Plan serves as a somewhat realistic starting line. The $49 Starter plan is a complete waste of capital due to the extreme data limitations. However, if your agency handles serious content production and demands uncompromised research capacity, the $179 Medium Plan is the only tier where the platform’s true capabilities actually open up without causing constant failure.
Moz API Pricing
Many pricing reviews completely ignore the developer costs associated with this platform. If you run a highly technical agency building custom reporting dashboards for your clients, you require direct access to their proprietary link index via their Application Programming Interface.
Free Testing
The company provides a highly restricted free access tier for developers. You can ping their servers exactly one time every ten seconds. This is completely useless for a commercial software product, but it provides exactly what your engineering team needs to safely test their initial code logic without burning through your company budget.
Paid Beta Tiers
Historically, connecting to this enterprise data required massive corporate contracts. Recently, they introduced highly flexible, affordable beta API plans starting at just $20 per month. This allows smaller software developers to pull precise Domain Authority scores and backlink metrics directly into their own applications while strictly controlling their monthly server overhead.
Enterprise Alternatives
Can you completely escape these recurring SaaS fees? If you are managing serious B2B accounts, relying on cheap lifetime deals will destroy your data accuracy. You must compare this platform directly against its true enterprise-grade peers.
Moz vs Semrush
Semrush operates as the ultimate all-in-one digital marketing suite, officially starting at $139.95 per month. While Moz focuses heavily on pure SEO and link building, Semrush includes incredibly deep paid advertising research, social media scheduling, and aggressive content optimization tools. If you want to review the direct financial differences across their massive toolset, you should read our deep-dive [semrush pricing] analysis. If your agency strictly avoids paid ads, Moz provides a much cleaner, heavily focused experience without overwhelming your staff with unused features.
Moz vs Ahrefs
Ahrefs starts at roughly $129 per month and is globally recognized for maintaining the fastest, most active backlink crawler in the entire industry. Technical SEO agencies heavily prefer Ahrefs when conducting massive, large-scale digital PR campaigns because the link data refreshes incredibly fast. However, Moz includes advanced artificial intelligence search visibility tracking on its Medium tier, providing critical data on generative search engines that Ahrefs currently lacks.
Moz vs SE Ranking
SE Ranking is the ultimate volume play, starting around $103 per month for their agency tier. They eliminate the restrictive query limits that cause frustration on Moz’s Standard plan. If you need to track five thousand hyper-local, low-volume keywords for a massive franchise client without paying $299 a month, SE Ranking is the superior financial choice. However, Moz carries twenty years of extreme historical brand trust, which helps immediately close deals when presenting audits to strict corporate board members.
Moz Local Pricing
You must completely separate the Pro analytics software from the Local reputation management software. Moz Local is essentially an automated data syndication tool. It takes your physical business information and forces it across the internet to ensure absolute consistency.
Plans are available on both monthly and annual billing cycles, with the annual commitment providing roughly a 17% discount.
The most critical pricing fact: All Moz Local plans are priced strictly per location. If you manage a dental franchise with ten clinics, you must multiply the prices below by ten.
There are three distinct self-serve plans:
- Lite: $20/month or $199/year
- Preferred: $30/month or $299/year
- Elite: $40/month or $399/year
What is Included in Local Pricing?
| Features | Lite ($199/yr) | Preferred ($299/yr) | Elite ($399/yr) |
| Listing Distribution | Yes | Yes | Yes |
| Review Monitoring | Yes | Yes | Yes |
| Data Health Analytics | Yes | Yes | Yes |
| Google Q&A Management | Yes | Yes | Yes |
| Review Responding | No | Yes | Yes |
| Sentiment Analysis | No | Yes | Yes |
| Social Posting Tools | No | Yes | Yes |
| Detailed Reporting | No | No | Yes |
| Listings AI (Included) | No | No | Yes |
Note: Listing Distribution pushes your physical data to Google Maps, Apple Maps, Facebook, Waze, Bing, and dozens of regional directories instantly.
Moz Local Pros & Cons
✅ Massive Time Saver: Instantly updates holiday business hours across 40 directories, saving hours of tedious manual labor.
✅ Instant Directory Sync: Pushes your core business data everywhere with zero hassle.
✅ Better Entry Value: Includes Review Monitoring directly in the basic Lite plan instead of locking it behind a costly paywall.
❌ High First-Year Churn: The platform struggles with a massive drop in subscribers after the first year.
❌ Temporary Subscriptions: Businesses often pay for just 12 months purely to force their listings into directories.
❌ Easy to Cancel Early: Users drop the subscription once Google indexes the citations, since the data stays visible without paying renewal fees.
My Verdict on Local
If you manage physical storefronts in the US, UK, or Canada, this service provides a highly aggressive boost to your local map pack rankings. The automated review signals it generates are undeniable.
I strongly recommend ignoring the Lite plan and purchasing the $299/year Preferred Plan. The ability to actively reply to customer reviews and push social media updates directly from the dashboard is absolutely vital for managing a brand’s actual reputation. The basic Lite plan only monitors your presence; the Preferred plan allows you to actively protect it.
Final Thoughts
This company built an incredible piece of software. The technical engineering executing billions of crawls behind the dashboard is top-tier, producing highly reliable historical data that B2B agencies can completely trust.
However, their pricing structure creates completely unnecessary friction. The massive financial gap between the unusable $49 Starter plan and the required $179 Medium plan actively punishes lean agencies attempting to scale their client base efficiently. The artificial keyword constraints force professional marketers to rely on external spreadsheets, completely breaking the intended workflow of an all-in-one suite.
Despite these frustrating billing constraints, if you strictly utilize the 20% annual discount, it remains one of the most authoritative and highly stable investments a professional SEO agency can make in 2026.
FAQ About Moz Pricing
Yes. A valid credit card is required, but you won't be charged if you cancel before the trial ends.
Annual billing saves about 20%, helping reduce your yearly subscription cost.
Starter and Standard include one seat, Medium includes two, and Large includes three. Extra seats cost more.
Yes. Every Moz Local plan is billed separately for each business location.
Cancel anytime from your account settings after completing the required exit survey.
Yes. All Moz Pro plans track both desktop and mobile keyword rankings.
Moz Local is generally more affordable than Yext for many small businesses.
Yes. White-label PDF reports are available with the Standard plan and higher.
You keep full access until the trial expires, after which data collection stops.
Developer API plans start at approximately $20 per month. Does the Moz Pro free trial demand a credit card?
How much capital do I actually save with annual billing?
How many employee user seats does each tier include?
Is Moz Local pricing definitely charged per physical location?
How do I officially cancel my active subscription?
Does the platform actually track mobile search rankings?
How does Moz Local compare financially to Yext?
Can I run white-labeled PDF audits for my clients?
What happens if I cancel during my free trial?
How much does the developer API connection cost?
Hi, I’m Fahim — a SaaS tools reviewer and digital marketing expert with hands-on experience helping businesses grow using the right software. I research, test, and personally use a wide range of AI, business, productivity, marketing, and email tools for my agency, clients, and projects. I create honest, in-depth reviews and guides to help entrepreneurs, freelancers, startups, and digital agencies choose the best tools to save time, boost results, and scale smarter. If I recommend it, I’ve used it — and I only share what truly works.
