AppSumo Plus Reviews 2025 | Best VIP Membership Program | Yearly Plan Benefits & Alternatives

What’s the worst feeling for an AppSumo deal hunter? It’s that “punch in the gut” when you finally buy a $100+ deal, and then 10 minutes later, you see a 10% off coupon you could have used.

The AppSumo Plus Yearly Plan is the official VIP membership that stops that from ever happening again, giving you 10% off every purchase. In these in-depth AppSumo Plus reviews, we’re doing the simple math to see if this $99/year subscription is a no-brainer investment or a clever gimmick.

My Quick Take for the Savvy “Sumo-ling”

I think you’re here because you’re a serious entrepreneur, agency owner, or “Sumo-ling” (like me). You love AppSumo deals, but you want to make sure the $99/year membership is actually worth the price. Here’s my direct, math-based take.

• What is it? AppSumo Plus is the official VIP rewards membership program from AppSumo. It’s a yearly subscription, not a software tool.
• Why is it a Game-Changer? The math is undeniable. It costs $99 for the year. It gives you back $100 in coupons ($25 every 90 days). You are literally profitable on Day 1. The 10% discount on all other purchases and the FREE lifetime access to SendFox & KingSumo (worth $98) are just a massive bonus.
• Who is it for? Serious entrepreneurs, agencies, and any “Sumo-ling” who plans to buy even one big deal or 2-3 small deals per year.
• The “Catch”: It’s an annual subscription, and it’s non-refundable once you use the perks (and you get perks instantly, so it’s non-refundable).
• My Verdict: This is a 5-star, “must-buy” for any serious AppSumo shopper. It’s the only product on the site that literally pays for itself. If you buy from AppSumo, you are losing money by not having this.

 

Get 10% Off All AppSumo Deals with AppSumo Plus Now!

 

Now, let’s talk about the “deal hunter” life. I’ve been a “Sumo-ling” for years. I know the feeling. You’re a solopreneur, a freelancer, or an agency owner trying to build a world-class software stack on a startup budget. You love the thrill of finding a 5-star lifetime deal.

But you also know the pain:

• The pain of seeing a deal marked “Sold Out” just as you were about to buy it.
• The pain of a tool you bought 6 months ago shutting down, leaving you with a useless product.
• The pain of seeing “early access” deals and not being able to get them.

This is the chaos of the lifetime deal world. The AppSumo Plus Yearly Plan is the official “fix” for this. It’s AppSumo’s way of rewarding its most loyal, serious customers with a “VIP pass” that solves all these problems.

But is the $99/year price tag a smart investment or just a gimmick? I’ve been a Plus member for over a year now, and I’m going to show you exactly why it’s the easiest “Buy Now” click I make every year.

 

What is AppSumo Plus? (Your VIP “All-Access” Pass)

First, let’s be clear: AppSumo Plus is not a software tool. It’s a premium rewards membership, just like Amazon Prime or a VIP credit card.

 

 

You pay an annual $99 fee, and in return, AppSumo “rolls out the red carpet” for you. It’s a program designed for the ~27,000 most loyal and ambitious customers on the platform.

The core of the program is built on four pillars:

1. Direct Savings (The 10% Off): You get a 10% discount on almost every single deal you buy.
2. Cash Back (The Coupons): You get $100 in AppSumo coupons to spend.
3. Exclusive Access (The “Velvet Rope”): You get to buy deals before others and after they “sell out.”
4. Purchase Protection (The Insurance): You get better protection if a tool you buy goes out of business.

It’s an “insider” membership that transforms you from a regular shopper into a VIP.

 

Why You Need More Than Just a “Free” AppSumo Account

Using a free AppSumo account is great, but it’s the “tourist” experience. You’re on the outside looking in.

 

 

The “free” experience means:

• You pay the full sticker price on every deal.
• You get no cash back on your purchases.
• You have no “Early Access” to the best deals (which often have the lowest prices in the first 24 hours).
• You have no “Last Call” access, so when a popular deal sells out, it’s gone for you.
• You get less protection. If a “Select” tool you buy fails within a year, you only get 50% of your money back in AppSumo credits.

The free account is for “window shoppers.” The AppSumo Plus plan is for people who are actually building a business.

 

A Look Inside AppSumo Plus: Key Features & Benefits

This is where the $99 price tag goes from a “cost” to an “obvious investment.” The value you get back is so much more than the price you pay. Here is a deep dive into the features.

The $100 Annual Coupon (The “Paid for Itself” Feature)

• What it is: This is the most important feature. When you subscribe for $99, AppSumo gives you $100 in coupons. They deliver this as four separate $25 coupons, one every 90 days.
• Why it matters: This is the simple, “no-brainer” math. You pay $99 for the membership. They give you $100. You are literally making $1 in profit just for signing up, before any of the other perks. This feature alone pays for the entire membership.

The 10% Off Discount (The “Pure Profit” Feature)

• What it is: You get a 10% discount on every AppSumo purchase. This is automatically applied at checkout.
• Why it matters: After the $100 in coupons has already paid for your membership, this 10% discount is pure, 100% profit.
  • You buy one $69 deal? You save $6.90.
  • You buy a $207 (3-code) deal? You save $20.70.
  • You’re an agency and you buy a 10-code stack for $690? You instantly save $69.
    If you’re a serious Sumo-ling, this one feature will save you hundreds of dollars per year.

Free AppSumo Original Tools (SendFox & KingSumo)

• What it is: As long as you are an active Plus member, you get FREE lifetime access to the Tier 1 plans for SendFox and KingSumo.
• Why it matters: This is an insane value-add. The SendFox Tier 1 lifetime deal is a $49 value. The KingSumo Tier 1 lifetime deal is a $49 value. That’s $98 worth of premium, lifetime software you get for free, just for being a member. This is the perfect “starter pack” for any new entrepreneur.

“VIP Room” Access (Early Access & Last Call)

• What it is: Plus members get special, exclusive access to deals.
  • Early Access: You get to see and buy some new “Select” deals before the general public, often at a lower price.
  • Last Call: You get an extra 72-96 hours to buy popular deals after they have “Sold Out” for everyone else.
• Why it matters: This is the FOMO-killer. The worst feeling is missing a 5-star deal by a few hours. AppSumo Plus membership makes sure that almost never happens again.

1-Year Purchase Protection (The “Insurance”)

• What it is: If you buy an “AppSumo Select” tool and it goes out of business within 1 year of your purchase, AppSumo will give you a 100% refund in AppSumo credits.
• Why it matters: This is a massive upgrade. Regular, non-Plus users only get 50% back. This “We Got Your Back” guarantee for Plus members doubles your protection and takes almost all the risk out of buying new lifetime deals.

“The Sauce” Private Community

• What it is: You get access to “The Sauce,” an exclusive, private community for Plus members, founders, and the AppSumo staff.
• Why it matters: This is an incredible networking and learning resource. You can ask for honest feedback on tools, connect with other 7-figure entrepreneurs, and even give direct feedback to the AppSumo team.

 

The Standout Feature: It’s Not a “Product,” It’s an “ROI Machine”

The single standout feature of AppSumo Plus is the math. It’s one of the only products in the world that is immediately profitable.

 

 

Let’s do a “Brutally Honest Breakdown” of your first-year value:

• Your One-Time Cost: -$99.00
• Value from Coupons: +$100.00
• Value of Free Software (SendFox + KingSumo): +$98.00

Your Total Profit (in Year 1): +$99.00

…and this is before you’ve even used the 10% discount on any of your other purchases.

This isn’t a “cost.” It’s an investment that pays you an immediate 100% dividend. It’s a “no-brainer” for anyone serious about their business.

 

How Does AppSumo Plus Work? (A Quick Look)

It’s incredibly simple.

1. You Buy the Plan: You purchase the AppSumo Plus Yearly Plan for $99.
2. Perks are Automatic: You are now a Plus member. The 10% discount will be automatically applied to every future purchase you make. You don’t need to enter any codes.
3. Get Your Coupons: You will instantly find your first $25 coupon in your account. You will then get a new $25 coupon every 90 days.
4. Get Your Free Software: You will also get access to redeem your free lifetime Tier 1 plans for SendFox and KingSumo.

 

The AppSumo Plus Deal Details

There is only one plan to choose from, which makes this simple.

Feature	AppSumo Plus Yearly Plan
Price	$99 / year
10% Off All Purchases	✅ Yes
$100 in Coupons	✅ Yes ($25 every 90 days)
Free SendFox (Tier 1)	✅ Yes (while a member)
Free KingSumo (Tier 1)	✅ Yes (while a member)
“Last Call” Extended Access	✅ Yes
Exclusive Deals	✅ Yes
1-Year Purchase Protection	✅ Yes (100% refund in credits)
“The Sauce” Community	✅ Yes
Priority VIP Support	✅ Yes
Get AppSumo Plus Yearly Plan Now!

 

Which Plan Should You Get? My Recommendation

This is the easiest recommendation I’ve ever made.

• If you are a “window shopper” who only buys one $29 deal per year, this plan is not for you.
• If you are a “serious entrepreneur,” a freelancer, an agency, or a “Sumo-ling” who spends more than $99 a year on AppSumo, you are losing money by not having this. The $100 in coupons alone pays for the membership. This is an essential, must-have subscription.

 

Pros & Cons of This Lifetime Package

With a 4.1-star rating from 272 reviews, this is a well-regarded program. Here’s the balanced, human-centric breakdown.

The Pros (What I Love)

• The Math is Undeniable: It costs $99 and gives you $100 in coupons. It pays for itself. This is the biggest pro.
• The 10% Discount is Pure Profit: After the coupons, the 10% discount on every deal is just extra money in your pocket.
• FREE Lifetime Software: Getting SendFox and KingSumo (worth $98) for free is an incredible bonus. This is the perfect “starter pack” for a new business.
• The “VIP” Access (Last Call): This is a huge “peace of mind” feature. Never again will you miss a deal by 5 minutes. That 72-hour extra window is a lifesaver.
• The “Insurance” (Purchase Protection): The 100% refund (in credits) for failed tools is a massive, high-value perk that takes the risk out of buying LTDs.

The Cons (What to Be Aware Of)

• It is NON-REFUNDABLE: This is the most important “con.” The deal terms are clear: “After membership rewards have been used, the AppSumo Plus membership is non-refundable.” Since you get your first $25 coupon instantly, this deal is effectively non-refundable from day one.
• The Coupons Expire: The $25 coupons are issued every 90 days, and they expire 90 days later. They do not roll over. This is a “use it or lose it” fair perk.
• It’s an Annual Subscription: This is not a “lifetime deal.” It’s a yearly subscription that auto-renews. You have to be aware of that, but the value you get each year (the $100 in coupons) more than pays for the renewal.

 

Best Use Cases for AppSumo Plus

• For Agencies: This is a non-negotiable, must-buy tool. Agencies buy the most deals. You will buy 5-10 deals a year to build your client stack. The 10% discount alone will likely save you $100-$300 a year, plus you get the coupons and free software.
• For Serial “Sumo-lings” (like me): If you are addicted to finding the best new software and you buy more than 2-3 deals a year, this is an obvious choice. The math just works.
• For New Entrepreneurs & Bloggers: This is the ultimate “starter pack.” For $99, you get your email marketing (SendFox) and your viral giveaway tool (KingSumo) for free, plus $100 to spend on your next tools (like a website builder or an SEO tool). For other great deals, don’t forget to check out my hand-picked list of the best AppSumo lifetime deals!

 

Get Your AppSumo Plus Membership Now!

 

AppSumo Plus vs The Competition

This is a unique comparison. The main “competitor” to AppSumo Plus isn’t another single tool; it’s a different way of buying. The choice is between getting the membership or just buying your deals one by one.

 

 

However, to understand its value, we also have to compare it to the most famous “SaaS bundle” subscription on the market: Setapp.

 

AppSumo Plus vs Buying Deals Individually

This is the main decision every “Sumo-ling” has to make. Is it cheaper to just buy deals as you go, or is the $99/year membership worth it?

Where Buying Individually “Wins” (The Casual Shopper)

If you are a “casual shopper” who only buys one $49 deal per year, then paying for the $99 Plus membership doesn’t make financial sense. You are better off just buying that one deal and saving your money. This path is for people who are just browsing, not actively building a business.

Why AppSumo Plus Wins (The “No-Brainer” Math)

For any serious entrepreneur, the math is overwhelmingly in favor of AppSumo Plus. Let’s do a simple, 1-year breakdown:

Path 1: You Buy 3 Deals WITHOUT Plus

• Deal 1 (Screpy, 3 codes): $177
• Deal 2 (CardClan, 2 codes): $138
• Deal 3 (BreezeDoc, 1 code): $49
• Total Spent in One Year: $364

Path 2: You Buy 3 Deals WITH AppSumo Plus

• AppSumo Plus Membership: $99
• Deal 1 (Screpy): $177 – 10% ($17.70) = $159.30
• Deal 2 (CardClan): $138 – 10% ($13.80) = $124.20
• Deal 3 (BreezeDoc): $49 – 10% ($4.90) = $44.10
• Coupons Received: -$100
• Free Software (SendFox + KingSumo): -$98 value
• Total Spent: $99 + $159.30 + $124.20 + $44.10 = $426.60
• Total Value Received: $364 (deals) + $100 (coupons) + $98 (free software) = $562

In this very realistic scenario, by spending $99 on the membership, you got $198 in immediate free value (coupons + software) plus an additional $36.40 in discounts. You are profitable from your very first purchase.

 

AppSumo Plus vs Setapp

This is the “bundle vs. bundle” showdown. Setapp is the “Netflix for Mac apps” and the most famous competitor. It’s a fantastic service that gives you access to over 200+ premium Mac apps for a single, recurring monthly fee.

Where Setapp Takes the Lead

Setapp’s undisputed strength is its massive library. It’s a “power user’s” dream. If you are a developer, designer, or tinkerer who needs 15+ different niche tools (like a mind-mapper, a code editor, a menu bar organizer, and a system cleaner), Setapp’s value is incredible. It’s an all-you-can-eat buffet of high-quality software, and it even includes CleanShot and Paste as part of its library. If you are already paying for 4-5 different Mac apps, a Setapp subscription (at ~$120/year) can actually save you money.

Why the AppSumo Bundle Wins on Price & Focus

The AppSumo Bundle wins on price and curation. For 90% of users, Setapp’s 200+ apps are overwhelming and unnecessary. The AppSumo Bundle is not an all-you-can-eat buffet; it’s a 5-star, curated “tasting menu” of the most essential productivity apps.

Instead of paying $120 every year for Setapp, you pay $39 one time for a full year of access. This bundle is the perfect “starter pack.” It gives you the core, A+ apps you’ll actually use every day for 70% less than a Setapp subscription. It’s the perfect, low-cost way to get the core benefits of a premium Mac workflow.

 

All Competitors Table

Tool	Key Strength	Pricing Model	Best For
AppSumo Plus	10% Off + $100 Coupons + Free LTDs	$99 / year (Subscription)	Serious “Sumo-ling” Deal Hunters
Buying Individually	No Upfront Cost	Pay-as-you-go	Casual, Infrequent Shoppers
Setapp	Massive Library (200+ apps)	$120 / year (Subscription)	Mac App Power Users

 

Is This $99 Membership a Smart Business Investment?

Let’s break this down into the simplest math possible.

1. Your Cost: $99 for one year.
2. Your Immediate Return: $100 in coupons ($25 per quarter).
3. Your Bonus Return: $98 in free, lifetime-access software (SendFox + KingSumo).
4. Your Ongoing Return: 10% off every single purchase you make.

 

 

This is not a “cost.” It’s a “profit machine.” You make your money back plus $1 from the coupons alone. Everything else—the 10% discount, the free software, the “Last Call” access, the VIP support—is pure, 100% profit.

If you are a serious entrepreneur who plans to buy more than $99 worth of AppSumo deals over the next 365 days, this is a mandatory, no-brainer purchase. You are actively losing money by not being a Plus member.

 

How to Redeem the AppSumo Plus Plan

1. Go to the official AppSumo Plus Yearly Plan page.
2. Click “Buy Now” and purchase the $99 annual subscription.
3. That’s it. Your membership is instantly active.
4. Your 10% discount will automatically apply to all future purchases at checkout.
5. You will find your first $25 coupon in your account, and you will be able to redeem your free SendFox and KingSumo deals.

 

Final Verdict: Is This Cost-Friendly Deal Worth It?

After this deep dive into the AppSumo Plus reviews and the simple, undeniable math, my final verdict is an absolute, 5-star YES.

This is the definition of a “no-brainer” deal for any serious AppSumo shopper. The $99 price tag is completely erased by the $100 in coupons you get back. You are instantly profitable.

The real benefit is the 10% discount on every other purchase. For an agency or a solopreneur who is building their software stack, this will save you hundreds of dollars. The “Last Call” extended access and the 1-year purchase protection are just high-value insurance policies that take all the stress out of deal-hunting.

This is a rare product that doesn’t cost you money; it makes you money. If you are a “Sumo-ling,” this is an essential, must-have membership.

 

Get Your AppSumo Plus Membership (and $100 in Coupons) Now!

Note: The $100 in coupons is a limited-time perk for signing up. This bonus is not always active, so if you see it, that is the best possible time to join and lock in your membership.

 

About the Author: Why I Care About This So Much

I’m a “Sumo-ling,” just like you. I’m a cheapskate, a deal-hunter, and a bootstrapper. I’ve built my entire business on AppSumo lifetime deals. I know the thrill of finding a 5-star tool, but I also know the pain of missing a deal by 5 minutes or buying a tool that shuts down 8 months later.

The AppSumo Plus plan is the “fix” for all of that. It’s the one subscription I happily pay for, because it’s not a cost—it’s an investment that pays me back 2x or 3x over every single year. The “Last Call” feature alone has saved me from missing my favorite deals, and the 10% discount has saved me hundreds of dollars. It’s the ultimate tool for a serious deal hunter.

 

FAQ: Your AppSumo Plus

What is AppSumo Plus?

AppSumo Plus is a $99/year VIP membership that gives you a 10% discount on all AppSumo purchases, $100 in quarterly coupons ($25 per quarter), and exclusive perks like extended access, early deals, and the private 'The Sauce' community.

Is AppSumo Plus a lifetime deal?

No, AppSumo Plus is not a lifetime deal. It’s an annual subscription that renews automatically each year, but the value of perks easily offsets the renewal cost for active deal hunters.

Is AppSumo Plus refundable?

No. Once perks like the 10% discount or coupons are used, the membership is non-refundable because you receive instant benefits upon purchase.

Do the $25 AppSumo Plus coupons roll over?

No. Each $25 coupon is issued every 90 days and expires after 90 days. It’s a use-it-or-lose-it perk, encouraging members to explore new deals regularly.

Is the AppSumo Plus $99 price worth it?

Yes, absolutely. The $100 in coupons you receive annually already cover the membership cost, and the 10% discount on all purchases plus free access to tools like SendFox and KingSumo make it a profitable choice.

Can I use a coupon and 10% discount together with AppSumo Plus?

No, stacking discounts isn’t allowed. You can use either the 10% discount or a coupon per purchase, but not both simultaneously.

What is AppSumo Plus 'Last Call'?

'Last Call' is a member-only event where AppSumo brings back top sold-out lifetime deals for 96 hours, giving Plus members an exclusive final chance to grab them.

What is AppSumo Plus 'Purchase Protection'?

Purchase Protection ensures that if an AppSumo Select product you buy goes out of business within one year, Plus members receive a 100% refund in AppSumo credits, while regular users only get 50%.

What is AppSumo Plus 'Extended Access'?

During major events like Black Friday or Sumo Day, Plus members get an extra 72 hours to shop deals after the public sale ends, ensuring they never miss out on key offers.

What is 'The Sauce' in AppSumo Plus?

'The Sauce' is the exclusive online community for AppSumo Plus members where entrepreneurs and creators connect, share insights, and interact directly with AppSumo staff for insider updates.

Is AppSumo Plus a good investment for small businesses?

Yes. It’s ideal for startups, freelancers, and small business owners who frequently buy software. The annual savings and exclusive access make it one of the best investments in your tool stack.

Can I purchase AppSumo Plus using PayPal?

No, AppSumo Plus can only be purchased using a valid debit or credit card according to the platform’s payment policy.

How can I cancel AppSumo Plus auto-renewal?

You can cancel anytime through your AppSumo account under the 'Plus Membership' section. Once canceled, benefits remain active until the end of your billing cycle.

How fast is VIP Support for AppSumo Plus members?

Plus members get priority responses, typically twice as fast as standard users, ensuring faster resolutions and smoother support experiences.

Does AppSumo Plus benefit affiliate marketers or SaaS buyers?

Yes. AppSumo Plus is perfect for affiliate marketers, SaaS buyers, and agencies who frequently invest in lifetime deals. The savings, early access, and refund protection help maximize long-term value and minimize risk.