Encharge Reviews 2025 | Best Marketing Automation Platform for Digital Businesses | AppSumo Lifetime Deal & Alternatives

I remember the exact moment I realized my “newsletter tool” was failing me. I sent a “Buy Now” email to my entire list—including the people who had already bought the product five minutes ago. It was embarrassing, unprofessional, and it cost me refunds.

Encharge is the 4.7-star-rated “behavioral” automation platform that stops this from happening. It doesn’t just send emails; it watches what your users do and sends the right message at the exact right second. In these in-depth Encharge reviews, we’re testing this “AppSumo Legend” to see if it’s the ultimate replacement for expensive giants like ActiveCampaign and HubSpot.

My Quick Take (TL;DR)

I think you’re here because you’re a SaaS founder, course creator, or digital marketer. You’ve outgrown “simple” tools like Mailchimp, but you refuse to pay $150/month for the complexity of HubSpot. You want powerful, “if-this-then-that” automation without the enterprise price tag. Here’s my direct take.

• What is it? Encharge is a premium marketing automation platform built specifically for digital businesses. It combines a visual “Flow Builder,” deep user segmentation, and native integrations (Stripe, Segment, HubSpot) to send emails based on user behavior, not just a schedule.
• Why is it a Game-Changer? It bridges the gap between “Email Marketing” and “Product Data.” You can trigger an email when a user visits a pricing page, ends a trial, or fails a payment. Most tools can’t do this without expensive add-ons.
• Who is it for? SaaS companies, membership site owners, agencies, and anyone selling digital products who need “smart” nurturing sequences.
• The AppSumo Deal: This is a lifetime deal starting at $119. It is highly stackable (up to Tier 6), which unlocks the holy grail: 50,000 subscribers and a native ThriveCart integration.
• My Verdict: With a 4.7-star rating from 340 reviews, this is a “Hall of Fame” deal. It is a sophisticated, professional-grade tool that replaces thousands of dollars in annual subscription fees. If you sell digital products, this is a mandatory asset.

 

Check the Encharge Lifetime Deal on AppSumo Now!

(Note: This deal is part of the massive Black Friday Drop 3. To see all the other active deals, check out my full AppSumo Black Friday 2025 Strategy Guide.

 

Now, let’s talk about the “Dumb Email” problem. Most email tools are dumb. They treat every subscriber the same.

• Mailchimp sends a blast to everyone.
• ConvertKit sends a broadcast to a “tag.”

But in 2025, smart marketing isn’t about lists; it’s about behavior.

• You want to email the person who logged in 5 times this week but hasn’t upgraded.
• You want to email the person who clicked the “Pricing” link but didn’t buy.
• You want to email the person whose credit card failed.

To do this with traditional tools, you need Zapier, complex webhooks, and a headache.

Encharge was built to solve this specific pain. It creates a “live link” between your product (or website) and your email. It turns your email marketing from a “megaphone” into a “sniper rifle.”

 

What is Encharge? (Your “Behavioral” Marketing Engine)

The best way to describe Encharge is as a “Visual Logic Engine” for your business.

 

 

It is designed to replace tools like ActiveCampaign and Customer.io.

1. The Flow Builder: This is the core. It’s a drag-and-drop canvas where you build your strategy. “IF user does X, WAIT 2 days, THEN check if they did Y. IF yes, send email A. IF no, send email B.”
2. The Data Hub: It pulls in data from everywhere. It sees your Stripe payments, your HubSpot CRM deals, your Segment app events, and your Typeform answers.
3. The Executioner: It uses that data to trigger actions: sending emails, adding people to Facebook Custom Audiences, or alerting your sales team in Slack.

It is not just a newsletter tool. It is the “operating system” for your customer journey.

 

Why You Need More Than Just “Mailchimp”

If you are running a simple blog, Mailchimp is fine. But if you are selling a product (SaaS, Course, E-book), Mailchimp is losing you money.

 

 

• The “Churn” Problem: Mailchimp can’t see that a user has stopped logging into your app. Encharge can. It can automatically trigger a “We miss you!” re-engagement sequence to save the customer before they churn.
• The “Upsell” Problem: Mailchimp doesn’t know when a user hits a usage limit. Encharge does. It can instantly send an “Upgrade Now” email at the exact moment the user needs it.
• The “Context” Problem: Mailchimp just knows “Name” and “Email.” Encharge knows “Total Revenue,” “Last Login Date,” and “Plan Type.” This allows you to write hyper-personalized emails that actually convert.

 

Why This 4.7-Star Deal is a “Blue-Chip” Legend

Encharge is one of the most respected deals in the AppSumo ecosystem. It has maintained a 4.7-star rating across 338 reviews over several years. This proves one thing: Stability.

 

 

The reviews tell the story of a tool that “punches above its weight”:

• User “impossiblegirl” (a 9-year Sumo-ling) calls it an “Automation powerhouse” and says, “I can’t imagine using any other email software… It’s just amazing the level of detail you get with this! It’s like owning a Lego set.”
• User “joshrizzo.design” says: “Email Automation Without the Headache… One standout feature is the website tracking. Being able to see if and where your email users are visiting your site is a total game-changer.”
• User “selector” praises the deliverability: “I was surprised by the results, all my emails were delivered into the inbox… Highly recommended.”

This is a mature, proven platform. The founders (Daniel & Kalo) are active, transparent, and have consistently updated the tool with major features like the Email Verification and ThriveCart Integration.

 

A Look Inside Encharge: Key Features & Benefits

This lifetime package is packed with “Enterprise-Level” features that usually cost $500/month.

The Visual Flow Builder (The “Lego” Engine)

• What it is: A beautiful, drag-and-drop canvas where you map out your marketing logic. You connect “Triggers” (e.g., Form Submitted) to “Actions” (e.g., Send Email) and “Filters” (e.g., Has Tag ‘VIP’).
• Why it matters: It makes complex automation visible. You don’t have to be a coder. You can “see” your customer journey and spot holes in your funnel instantly.

Behavior-Based Segmentation

• What it is: You can create “Live Segments” based on what people do. For example: “Create a segment of all users who visited the checkout page in the last 30 days BUT did not buy.”
• Why it matters: This is the holy grail of marketing. You can target your “almost-buyers” with a specific discount code, while leaving your “happy customers” alone. This drastically increases conversion rates.

Native Integrations (Stripe, HubSpot, Segment)

• What it is: Encharge connects directly to your billing and data tools. It syncs live with Stripe.
• Why it matters: You can trigger automations based on money. “When a payment fails, send a warning email.” “When a customer spends over $1,000, create a task in HubSpot for the sales team to call them.” This automates your revenue operations.

Free Email Verification

• What it is: A built-in tool that checks your list for bad/bounced emails before you send.
• Why it matters: This protects your sender reputation. Most tools charge extra for this (e.g., ZeroBounce). Encharge includes it for free to ensure your emails hit the Primary Inbox.

Site Tracking

• What it is: A script (like Google Analytics) that you put on your site. It allows Encharge to “see” every page a specific logged-in user visits.
• Why it matters: This enables “Intent-Based” marketing. If a user reads 5 blog posts about “Enterprise Security,” Encharge can automatically tag them as a “High-Value Lead” and alert your sales team.

 

The Standout Feature: The “ThriveCart” Integration

While the core tool is amazing, there is one specific “Pro” feature that makes this deal a “Must-Buy” for course creators: the Native ThriveCart Integration.

 

 

This feature is exclusive to Tier 6 ($1,199).

Why is it so special?

• Standard Integration: Usually requires Zapier (which costs money and delays data).
• Encharge Native Integration: It is instant and deep. It pulls in all customer data, refund status, and subscription details directly.
• The Play: You can build a “Student Retention” flow. If a student refunds a course in ThriveCart, Encharge instantly revokes their access and sends a “Sorry to see you go” email. It handles the admin work for you.

For a 6-figure course creator, this one integration replaces a human VA.

 

How Does Encharge Work? (A Quick Look)

The workflow is designed for “Logic,” not just “Design.”

1. Connect Data: You connect Stripe, your website, and your forms.
2. Build a Segment: You define who you want to talk to (e.g., “Active Trials”).
3. Design the Flow: You drag a “Trigger” onto the canvas (e.g., “Trial Ends in 3 Days”).
4. Add the Email: You write the email using the clean drag-and-drop editor.
5. Add Logic: You add a “Check Condition” step: “Did they upgrade?” If Yes -> Stop. If No -> Send discount code.
6. Activate: You turn it on, and it runs 24/7 forever.

 

The Encharge AppSumo Deal Details

This is a highly stackable lifetime deal, available up to Tier 6. The tiers scale based on Subscribers and Sub-Accounts (for agencies).

Feature	Tier 1	Tier 2	Tier 3 (Agency)	Tier 4	Tier 5	Tier 6 (Max)
One-Time Price	$119	$239	$359	$479	$599	$1,199
Subscribers	5,000	10,000	15,000	20,000	25,000	50,000
Sub-Accounts	0	3	6	9	12	24
Unlimited Emails	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Remove Branding	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
ThriveCart Native	❌ No	❌ No	❌ No	❌ No	❌ No	✅ Yes
Unlimited Team	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Free Verification	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
See All Encharge Appsumo Deal Plans!

 

Which Plan Should You Get? My Recommendation

• Tier 1 ($119): This is the perfect “Starter” plan. 5,000 subscribers and unlimited emails are plenty to build a 6-figure business. It’s an incredible value.
• Tier 3 ($359): This is the “Agency Starter” plan. It gives you 6 Sub-Accounts. This means you can run marketing automation for 6 different clients completely separately, all for a one-time price.
• Tier 6 ($1,199): This is the “Power User” plan. It unlocks 50,000 subscribers and the Native ThriveCart Integration. If you have a large list or sell courses, this is the tier you need.

 

Pros & Cons of This Lifetime Package

With a 4.7-star rating, this is a polished tool. Here is my honest, balanced breakdown.

The Pros (What I Love)

• ActiveCampaign Power for 1% of the Cost: This is the #1 pro. You get the same “visual automation” power as the giants, but you own it forever.
• “Sub-Accounts” for Agencies: Even Tier 2 gives you sub-accounts. Most LTDs charge extra for this. It allows you to resell the tool to clients.
• Deep Integration Ecosystem: The native connections to Stripe, Segment, and HubSpot are “enterprise-grade.”
• Unlimited Team Members: You never pay “per seat.” Your whole marketing team can have access.
• Stable & Mature: This isn’t a “beta” test. It’s a robust platform that has handled millions of emails.

The Cons (The “Honest Nuance”)

• It is NOT a CRM: As the FAQ clearly states, this is a marketing tool. It does not have a “deal pipeline” or “dialer” like HubSpot Sales or Pipedrive. You still need a separate CRM for your sales team.
• The Tier 6 Gate: The fact that the ThriveCart integration is locked behind the $1,199 Tier 6 is a “soft con.” It’s a premium feature, but it forces smaller creators to use Zapier (which works fine, but isn’t as slick).

 

Best Use Cases for Encharge

• For SaaS Founders: Use the Segment integration to track user onboarding. If a user hasn’t “Created a Project” by Day 3, trigger a helpful “How-to” email. This reduces churn automatically.
• For Marketing Agencies: Buy Tier 3. Create a sub-account for each client. Build them a “Lead Nurture” flow. Charge them a monthly retainer for “Marketing Automation Management” while you pay $0.
• For Course Creators: Use the Stripe integration. When someone buys your “Basic” course, automatically add them to a “Upsell” sequence for your “Mastermind” program.
• For Newsletter Writers: Use the Site Tracking to see which subscribers are reading your “Sponsorship” page. Reach out to them personally to close a deal.

For other amazing tools to build your business, don’t forget to check out my hand-picked list of the best AppSumo lifetime deals!

 

Get Your Encharge Lifetime Deal Now!

 

Encharge vs The Competition

This is the most important part of the review. Encharge is entering a market dominated by billion-dollar giants like HubSpot and ActiveCampaign.

Its strategy is to be the “SaaS Specialist.” While the big players try to be everything to everyone (e-commerce, local business, creators), Encharge focuses 100% on digital businesses that need behavior-based automation. Let’s see how it stacks up against the expensive subscriptions.

 

Encharge vs ActiveCampaign

ActiveCampaign is the industry standard for automation. It invented the “visual flow builder” that everyone else copies.

Where ActiveCampaign Takes the Lead

ActiveCampaign is a massive ecosystem. Its CRM is built in and powerful, making it a true “Sales + Marketing” platform. It has thousands of native integrations and features like “Predictive Sending” (AI) that Encharge lacks. If you need a robust sales CRM combined with email, ActiveCampaign is the polished, enterprise choice.

Why Encharge is the Smarter Choice

ActiveCampaign is a “price trap.”

• The Trap: The “Starter” plan is cheap ($15/mo), but it removes the best automation features. To get the real power, you need the “Plus” or “Pro” plans, which start at $49 – $79 per month for just 1,000 contacts.
• The Encharge Win: Encharge Tier 1 ($109 one-time) gives you 5,000 contacts and all the pro automation features immediately.
• Transactional Email: ActiveCampaign forces you to pay extra for “Postmark” to send transactional emails (password resets, etc.). Encharge includes this for free. For a SaaS, this consolidation saves you two separate bills.

 

Encharge vs HubSpot

HubSpot is the “Ferrari” of marketing. It’s amazing, beautiful, and incredibly expensive.

Where HubSpot Takes the Lead

HubSpot is an “all-in-one” empire. It handles your blog, your social media, your support tickets, your sales pipeline, and your email. Everything talks to everything else perfectly. If you have a $50,000/year budget and want one login for your entire company, HubSpot is the winner.

Why Encharge is the “No-Brainer” Alternative

HubSpot’s pricing is brutal.

• The Cliff: The “Starter” plan is affordable ($15/mo), but it is severely limited. The moment you need “Marketing Automation” (workflows), you must jump to the “Professional” plan, which starts at $800 – $890 per month plus a $3,000 onboarding fee.
• The Savings: You can get Encharge Tier 6 ($1,099 one-time) for basically the cost of one month of HubSpot Pro. You get 90% of the automation power for 1% of the long-term cost. Unless you are a Fortune 500 company, HubSpot is overkill.

 

Encharge vs Mailchimp

Mailchimp is the tool everyone starts with. It’s famous, friendly, and easy to use.

Where Mailchimp Takes the Lead

Mailchimp is great for local businesses and e-commerce. Its templates are beautiful, and its mobile app is fantastic. If you run a bakery or a clothing store, Mailchimp’s visual builder and “shoppable landing pages” are superior.

Why Encharge Wins for Digital Businesses

Mailchimp is “list-centric.” It struggles with user behavior. It can’t easily be seen if a user “Created a Project” inside your app.

Encharge is “user-centric.” It integrates with Segment and Stripe natively. It knows exactly what your users are doing inside your software. If you sell digital products, switching from Mailchimp to Encharge is like upgrading from a bicycle to a Tesla.

 

Encharge vs ConvertKit (Kit)

ConvertKit (now rebranded as Kit) is the champion for “Creators” (bloggers, authors, YouTubers).

Where ConvertKit Takes the Lead

ConvertKit is built for content delivery. Its “Commerce” features for selling digital downloads are seamless, and its deliverability for text-based emails is top-tier. It’s the best tool if your business model is “Newsletter -> Sponsorships.”

Why Encharge is the “SaaS” Specialist

ConvertKit lacks deep product triggers. It doesn’t connect to your web app’s backend to track “active users” vs “churned users.” Encharge does.

• Cost: ConvertKit’s “Creator Pro” plan (needed for advanced scoring) starts at $59/month.
• Value: Encharge gives you similar “tagging” and “segmentation” power for a lifetime price, plus the “SaaS-specific” features that ConvertKit ignores.

 

All Competitors Table

Tool	Key Strength	Pricing Model	Best For
Encharge	Behavioral Automation & Value	Lifetime Deal (Starts at $109)	SaaS & Digital Product Sellers
ActiveCampaign	CRM + Automation Bundle	Expensive Subscription	Sales-Heavy Teams
HubSpot	All-in-One Ecosystem	Insanely Expensive	Enterprise Corporations
Mailchimp	E-commerce & Templates	Subscription (Pricey)	Retail & Local Biz
ConvertKit (Kit)	Creator Focus (Newsletters)	Subscription ($29+/mo)	Bloggers & YouTubers

 

Is This a Smart Business Investment?

Let’s do the simple, powerful math.

• HubSpot Marketing Pro: $10,000+ per year.
• ActiveCampaign Pro: $1,000+ per year.
• ConvertKit Pro: $700+ per year.

You are looking at a minimum of $1,000 every single year to get professional-grade automation.

The Encharge Lifetime Deal (Tier 1) gives you 5,000 subscribers and Unlimited Emails for a one-time payment of $109.

 

 

This cost-friendly deal pays for itself in less than 6 weeks compared to HubSpot.

Even if you go big and buy Tier 6 ($1,099) for 50,000 subscribers, you are paying the equivalent of one year of ActiveCampaign to own your stack forever. This is a “Capital Asset” investment that permanently lowers your business overhead.

 

How to Redeem the Encharge Deal

1. Go to the official Encharge AppSumo deal page.
2. Choose the License Tier that fits your list size (I recommend Tier 3 for agencies or Tier 6 for the ThriveCart integration).
3. Click “Buy Now” and complete your purchase.
4. AppSumo will send you a unique code. You have 60 days to redeem it on the Encharge website to activate your lifetime account.

 

Final Verdict: Is This Cost-Friendly Deal Worth It?

After this deep dive into the Encharge reviews and its powerful automation engine, my final verdict is an absolute 5-star YES.

This is a “Hall of Fame” AppSumo deal.

• It Works: The visual builder is world-class, rivaling tools that cost 10x more.
• It’s Trusted: 4.7 stars from 338 reviews prove it is stable and beloved.
• It’s Strategic: It allows you to do “Enterprise-Level” marketing (behavioral triggers, segmentation) on a “Bootstrapper’s” budget.

The Tier 3 ($329) plan is the sweet spot for agencies, and Tier 6 ($1,099) is a mandatory buy for high-volume course creators using ThriveCart.

If you sell software, courses, or services online, this is the best email marketing investment you will make in 2025.

 

Grab the Encharge Lifetime Deal Before Black Friday Ends!

Note: This deal is part of the Black Friday “Drop 3.” It is highly likely to sell out or see a price increase in just a few days. Don’t wait.

 

About the Author: Why I Care About This So Much

I’m a digital marketer, and I’ve been “burned” by email pricing before. I once had a Mailchimp bill hit $300/month just because I had a lot of free subscribers. It felt like I was being punished for growing.

Encharge changed that for me. It gave me ownership. I can now run complex, “if-this-then-that” automations that make my customers feel special, without worrying about the meter running. It’s the tool that lets me stop being an “email blaster” and start being a “marketing automator.”

If you want to see the other tools I use to run my business, check out my full AppSumo deal reviews page.

 

FAQ: Your Encharge Questions, Answered

Is Encharge a CRM?

No. Encharge is a marketing automation platform, not a sales CRM. It does not include pipelines or deal stages like Pipedrive, but it integrates with CRMs such as HubSpot to automate email sequences based on deal status.

Does Encharge replace Mailchimp?

Yes. Encharge can fully replace Mailchimp for newsletters, broadcasts, automations, and autoresponders while offering more advanced segmentation and behavior-based workflows.

What is the ThriveCart Integration in Encharge?

The ThriveCart Integration (exclusive to Tier 6) syncs student data, purchases, refunds, and subscription updates directly into Encharge. Lower tiers can use Zapier or Webhooks to connect ThriveCart.

Is Encharge's email deliverability good?

Yes. User feedback confirms high email deliverability, supported by Encharge’s built-in Free Email Verification that keeps your list clean and helps emails land in the Primary Inbox.

Can I use Encharge for cold email outreach?

No. Encharge is strictly for opt-in marketing. Cold outreach or unsolicited email activity will get your account banned. For cold email, use tools like SmartLeads or Mystrika instead.

Is the Encharge lifetime deal stackable?

Yes. You can stack up to Tier 6, providing up to 50,000 subscribers and 24 sub-accounts, making it ideal for agencies.

What happens if I exceed my subscriber limit?

You keep your lifetime deal. You only pay a small discounted monthly surcharge for extra subscribers, and AppSumo buyers receive a 50% discount on overage fees.

Can Encharge create landing pages?

No. Encharge does not offer landing page creation. Use tools like Brizy Cloud, Swipe Pages, or Dorik for landing pages and connect them to Encharge.

Does Encharge integrate with Segment?

Yes. Encharge has a deep integration with Segment, allowing you to send real-time app data into your marketing automations for advanced personalization.

Does Encharge really allow unlimited email sending?

Yes. Encharge lets you send unlimited emails within your subscriber limit, unlike Mailchimp which charges based on total email sends.

Can I manage clients inside Encharge?

Yes. Tiers 2 to 6 include Sub-Accounts so you can manage separate client workspaces, making Encharge suitable for agencies and freelancers.

Is Encharge GDPR compliant?

Yes. Encharge is fully GDPR compliant, follows strict data protection practices, and allows you to manage consent requirements.

Can I remove Encharge branding from emails?

Yes. All lifetime deal tiers include white-label-friendly branding removal for a more professional presentation.

Does Encharge work with WooCommerce?

Yes. Encharge integrates deeply with WooCommerce to track purchases, revenue, abandoned carts, and customer lifetime value.

What is the best Encharge plan to choose?

Tier 1 ($109) is ideal for beginners. Tier 6 ($1,099) is best for agencies and power users, thanks to the ThriveCart integration and large subscriber limit.