The open rate of an email is roughly 20%. The open rate of a text message? 98%.
If you want to reach your customers instantly, SMS is the only game in town. But there is a massive problem in the industry: The Markup.
Most SMS platforms (like EZ Texting or SlickText) charge you a monthly subscription fee plus a huge markup on every text you send. You end up paying 4 or 5 cents per message, which destroys your ROI when scaling.
Easy Text Marketing flips this model on its head.
It is a “Bring Your Own Gateway” (BYOG) platform. This means you connect it directly to a wholesale provider like Twilio or Telnyx. You pay the software fee once (via this lifetime deal), and then you pay the wholesale rate for texts (usually around $0.0079 per message).
Let’s be honest: Why pay a middleman when you can go direct?
Easy Text Marketing provides the beautiful dashboard, the automation, the keyword responders, and the “Mobile Kiosks.” But it lets you keep the wholesale pricing of the telecom giants.
With a stellar 4.7-star rating and a reputation for incredible support (the founder, Mat Koenig, is legendary in the reviews), this tool is a goldmine for marketing agencies and high-volume senders.
In this massive, in-depth Easy Text Marketing review, I am testing if this $89 lifetime deal is the ultimate secret weapon for profitable SMS campaigns.
Note: This article contains affiliate links. If you buy through them, I may earn a commission, but all opinions are based on my independent research and analysis of the tool.
My Quick Take (TL;DR)
If you are tired of burning your budget on overpriced text credits, here is my honest summary.
What is it?
A comprehensive SMS/MMS marketing dashboard that connects to your own gateway (Twilio, Telnyx, etc.) to send texts at wholesale prices.
Why is it Special?
The Agency Model. Unlike other tools that charge you per sub-account, Easy Text Marketing lets you create Client Sub-Accounts (25 to Unlimited depending on the plan). You can resell this platform to local businesses and keep 100% of the profit.
Who is it for?
Marketing Agencies, Real Estate Brokerages, Restaurants, and High-Volume Senders.
The Deal: Lifetime Access starting at $89. This gives you 25 Client Licenses and unlimited keywords/contacts.
My Verdict: This is, without a doubt, the Best ROI SMS Deal on the internet. If you send more than 1,000 texts a month, the savings on message costs alone will pay for this deal in weeks. If you are an agency, the 5-code stack (Unlimited Clients) is a business-in-a-box that generates recurring revenue.
Click Here to Get the Easy Text Marketing Lifetime Deal
What is Easy Text Marketing?
The best way to describe this platform is as ” The UI that Twilio forgot to build.”
Twilio and Telnyx are amazing tech companies that provide the “pipes” for sending texts cheaply. But they don’t have a user-friendly dashboard for marketers. They are for developers.
Easy Text Marketing is the interface.
It gives you:
- A Visual Dashboard: To manage contacts, groups, and campaigns.
- Marketing Tools: QR Codes, Birthday Clubs, Text-to-Win Contests, and Polls.
- Automation: Auto-responders when someone texts a keyword (e.g., Text “PIZZA” to 12345).
- The Connection: It connects to the wholesale gateway via API in seconds.
You get the power of enterprise telecom with the ease of a drag-and-drop marketing tool.
Quick Look: What’s Inside the Deal?
If you are currently paying for SlickText, SimpleTexting, or Podium, look at this math.
| Feature | Replaces… | The “Killer” Value | Normal Cost | Deal Status |
| SMS Dashboard | EZ Texting | Manage Campaigns Visually | ~$200/mo | ✅ Included |
| Wholesale Rates | Markup Fees | Pay $0.007 vs $0.04 | Huge Savings | ✅ Enabled |
| Reseller Rights | HighLevel | Sell Accounts to Clients | ~$297/mo | ✅ Included |
| Mobile Kiosk | Loyalty Tablets | iPad Sign-up Forms | ~$50/mo | ✅ Included |
| Voice Blasts | Call Loop | Send Audio Recordings | ~$40/mo | ✅ Included |
| Unlimited Keywords | Tiered Limits | Unlimited Entry Points | Expensive | ✅ Included |
| Total Value | Your SMS Agency | Pure Profit Margin | ~$6,000/yr | $89 (Lifetime) |
Why You Need More Than Just “Email”
In 2026, relying solely on email is a death sentence for local businesses.
The “Noise” Problem
Your customers are drowning in spam. Their “Promotions” tab in Gmail is a graveyard of unread offers. SMS cuts through the noise. When a phone buzzes, people look. It is biological. Easy Text Marketing ensures your flash sale, appointment reminder, or emergency alert is actually seen.
The “Interactive” Factor
Email is passive. SMS is active. With features like Text-to-Vote or Digital Coupons, you turn a broadcast into a conversation. You can ask, “Reply 1 for Pizza or 2 for Burgers,” and get instant data. This engagement signals to carriers that you are a legitimate sender, improving deliverability.
Why “Wholesale SMS” is Trending in 2026
I noticed this tool trending because the “Middleman Model” is dying.
The Death of the “Credit” System
Most legacy SMS tools sell you “Credits.” One credit = one text. But they charge you 4x what it actually costs them. Savvy business owners have realized they can just open a Twilio account and pay the raw cost. They just need a tool like Easy Text Marketing to send the commands.
The A2P 10DLC Revolution
New regulations (10DLC) require businesses to register their brands to send texts. This sounds scary, but Easy Text Marketing guides you through it. By owning your own gateway account, you control your reputation and registration, rather than sharing a “pool” of numbers with spammers on a cheap platform.
A Look Inside Easy Text Marketing: Key Features & Benefits
This isn’t just a texting tool. It’s a full-stack engagement platform.
1. The Reseller System (Agency Mode)
What it is: The ability to create sub-accounts for your clients.
Why it matters: Recurring Revenue.
Real-World Scenario: You run an agency. You buy the 5-code stack. You approach a local gym. You set them up with an Easy Text Marketing account (which costs you $0). You charge them $99/month for “SMS Management.” They pay their own Twilio usage fees. You keep the $99/month as pure profit.
2. Mobile Kiosk Builder
What it is: A digital sign-up sheet optimized for tablets.
Why it matters: List Growth.
Real-World Scenario: A coffee shop puts an iPad at the register running the Easy Text Marketing Kiosk. The screen says: “Enter your number to join our VIP Club and get a free cookie.” Customers type their number while paying. They are instantly added to the database and sent a digital coupon.
3. Voice Broadcasting
What it is: Sending a pre-recorded audio message to thousands of phones.
Why it matters: Human Connection.
Real-World Scenario: A non-profit needs to rally volunteers for an event tomorrow. Sending a text is good, but sending a recording of the Director saying, “Hey, we really need your help tomorrow,” is powerful. The phone rings, they answer, and they hear the plea.
4. QR Codes & Short Links
What it is: Bridges between the physical/digital world.
Why it matters: Tracking.
Real-World Scenario: You print a QR code on a real estate flyer. A potential buyer scans it. It instantly opens their text app with a pre-filled message: “Tell me more about 123 Main St.” They hit send. You capture their lead info immediately.
5. SMS Chat (Two-Way)
What it is: A web-based inbox for texting.
Why it matters: Customer Support.
Real-World Scenario: A customer replies to your blast: “Does this coupon work on weekends?” Instead of that message going into a void, it pops up in your Easy Text Marketing dashboard. You reply from your computer: “Yes, it does!” fast and professional.
The Standout Feature: “Gateway Flexibility”
Most tools lock you into one provider. Easy Text Marketing is agnostic.
You can connect:
- Twilio: The industry standard. Reliable, global.
- Telnyx: Often cheaper than Twilio for high volume.
- SignalWire: Built by the founders of FreeSWITCH. Ultra-low latency.
- Plivo / Bandwidth / Ytel: Options for specialized needs.
- SMPP: If you are a telecom wizard, you can even connect your own SMPP server.
The Benefit: You can shop around. If Twilio raises prices, you switch to Telnyx instantly inside the dashboard without losing your data. You have ultimate leverage.
Easy Text Marketing Pricing & AppSumo Deal Details
This is a tiered lifetime deal tailored for scaling agencies.
| Feature | Plan 1 (Starter) | Plan 2 (Growth) | Plan 5 (Tycoon) |
| Price | $89 | $178 | $445 |
| Client Licenses | 25 Accounts | 50 Accounts | Unlimited |
| Keywords | Unlimited | Unlimited | Unlimited |
| Contacts | Unlimited | Unlimited | Unlimited |
| Team Members | 50 | 50 | 50 |
| Wholesale Rates | ✅ Yes | ✅ Yes | ✅ Yes |
ROI Anchor Logic: The “Hidden Math”
SlickText (2,000 texts/mo): Costs $79/month.
Easy Text Marketing: Costs $89 (One-time) + ~$16/month (to Twilio for 2,000 texts).
The Reality: You break even in Month 2.
By Month 3, you are saving ~$60 every single month compared to SlickText.
If you send 10,000 texts:
- SlickText: ~$300/month.
- Easy Text Marketing: ~$80/month (paid to Twilio).
- Savings: $2,640 per year.
My Recommendation:
- Small Business: Buy 1 Code ($89). 25 client licenses is enough to manage your own businesses and maybe a few friends.
- Agencies: Buy 5 Codes ($445) immediately. The “Unlimited Resellable Licenses” is the holy grail. You can build an entire SaaS business on top of this for a one-time payment.
Check the Easy Text Marketing Deal Plan & Features
Pros & Cons of This Lifetime Package
The user feedback is glowing, specifically regarding the founder’s dedication.
The Pros
- ✅ Unbeatable Pricing: As user doongoan said: “This deal at this price is a steal! Highly recommended!” The math simply works in your favor.
- ✅ Founder Support: Mat Koenig is everywhere. User lisa770 noted: “Support was quick to implement a small request.” Having a founder who actually answers tickets is rare and valuable.
- ✅ Unlimited Assets: Unlimited keywords, groups, and contacts. Most competitors charge you extra once you hit 5 keywords. Here, you are unchained.
- ✅ Agency Ready: The sub-account feature is fully functional. You can isolate client data perfectly, giving each client their own login and lists.
The Pivot
- UI is utilitarian. User support8019 mentioned, “the user interface could be improved.”
- The Pivot: While it lacks the fancy animations of a VC-backed SaaS, it is battle-tested and functional. In marketing, you want a tool that loads fast and works, not one that looks pretty but crashes. It’s an industrial-grade tool.
- Setup requires effort. You have to set up Twilio yourself.
- The Pivot: This 15-minute setup is exactly what saves you thousands of dollars. It is the “barrier to entry” that keeps your costs low. The tutorials provided are step-by-step and foolproof.
- 10DLC Compliance. Getting approved for SMS campaigning is harder now due to telecom laws.
- The Pivot: This affects every platform, not just this one. Easy Text Marketing provides guides to help you get approved. Owning your own Twilio account actually gives you more control over this process than being stuck in a shared pool.
How Does Easy Text Marketing Work?
It looks technical, but the setup is a breeze.
- Step 1: Sign Up. Create your Easy Text Marketing account.
- Step 2: Connect Gateway. Go to Settings > Gateways. Enter your Twilio Account SID and Auth Token (or Telnyx API Key).
- Step 3: Buy a Number. Inside Twilio/Telnyx, buy a local number ($1/month).
- Step 4: Create a Group. Name it “VIP Customers.”
- Step 5: Create a Keyword. Set keyword “VIP” to auto-reply: “Thanks for joining! Show this text for 10% off.”
- Step 6: Promote. Put “Text VIP to (Your Number)” on your Instagram. Watch the list grow.
Best Use Cases for Easy Text Marketing
Who actually needs this platform?
The Marketing Agency
You manage 10 local restaurants.
- The Benefit: You buy the 5-code stack. You give each restaurant their own login. You set up a “Birthday Club” for each. You charge them a monthly retainer. You have zero software costs.
The Real Estate Broker
You have 50 agents.
- The Benefit: You use the Unlimited Keywords. You assign a unique keyword to every property listing (e.g., “Text HOUSE55 to 12345”). When a buyer texts, they get the price/photos instantly, and the agent gets a lead notification immediately.
The Event Organizer
You run conferences or concerts.
- The Benefit: You use Voice Broadcasts for last-minute changes. “Hey everyone, the main stage has moved to Hall B.” It cuts through the chaos better than email or an app notification.
Get Lifetime Access to Easy Text Marketing Today
Easy Text Marketing Alternatives
This is the most critical section. You are looking at this deal because you want to save money on SMS. But is it better than the polished, expensive giants?
Let’s compare Easy Text Marketing against the Top 8 Players in the SMS Marketing space.
Easy Text Marketing vs EZ Texting
EZ Texting is the premium, easy-to-use standard.
The Cost of Convenience
- Where EZ Texting Wins: Onboarding. You sign up, pick a number, and send. No Twilio connection needed. It is faster to start.
- Where Easy Text Marketing Wins: Scale. EZ Texting charges roughly $0.04 – $0.05 per text. Easy Text Marketing (via Twilio) is $0.0079. That is a 500% price difference. If you are sending volume, EZ Texting burns cash. Easy Text Marketing builds wealth.
- Verdict: EZ Texting for Beginners; Easy Text Marketing for Pros.
Easy Text Marketing vs SlickText
SlickText is known for great automation features.
Features vs. Freedom
- Where SlickText Wins: UI Polish. Their dashboard is very modern and slick (hence the name).
- Where Easy Text Marketing Wins: The Agency Model. SlickText charges you heavily for sub-accounts. Easy Text Marketing gives you Unlimited Resellable Licenses (on the 5-code plan). You can start your own “SlickText Competitor” using Easy Text Marketing as the engine.
- Verdict: SlickText for Single Brands; Easy Text Marketing for Agencies.
Easy Text Marketing vs Twilio
Twilio is the API provider.
Code vs. No-Code
- Where Twilio Wins: Developers. If you are a Python coder, you can build anything with Twilio directly.
- Where Easy Text Marketing Wins: The Interface. Twilio has no interface for marketing. You can’t “login and send a blast” easily on Twilio. You need a frontend. Easy Text Marketing IS that frontend. It turns the raw code of Twilio into a usable marketing suite.
- Verdict: Use both. Connect Twilio to Easy Text Marketing.
Easy Text Marketing vs Podium
Podium is the heavyweight for local business reviews and messaging.
Reviews vs. Reach
- Where Podium Wins: Review Management. Podium specializes in getting Google Reviews.
- Where Easy Text Marketing Wins: Price. Podium starts around $289/month. Easy Text Marketing is $89 once. While Podium is great for reputation, Easy Text Marketing can also get reviews (using a template link) for a fraction of the cost.
- Verdict: Podium for Big Budgets; Easy Text Marketing for ROI.
Easy Text Marketing vs ActiveCampaign
ActiveCampaign is an email automation giant that does SMS.
Email Suite vs. SMS Specialist
- Where ActiveCampaign Wins: Complex Workflows. If you need “If they open email, wait 2 days, then send SMS,” AC is better.
- Where Easy Text Marketing Wins: SMS Features. ActiveCampaign’s SMS is basic. It lacks MMS, Mobile Kiosks, QR Code generators, and Voice Blasts. Easy Text Marketing is a dedicated SMS specialist tool. Plus, AC’s SMS add-on credits are expensive.
- Verdict: ActiveCampaign for Email; Easy Text Marketing for Texting.
Easy Text Marketing vs SimpleTexting
SimpleTexting is a solid, middle-of-the-road competitor.
Credits vs. Cash
- Where SimpleTexting Wins: Mobile App. They have a very polished native mobile app for managing chats on the go.
- Where Easy Text Marketing Wins: Unlimited Keywords. SimpleTexting often limits how many keywords you can have on lower plans. Easy Text Marketing gives you Unlimited Keywords on day one. Create a keyword for every day of the week if you want.
- Verdict: SimpleTexting for Simplicity; Easy Text Marketing for Flexibility.
Easy Text Marketing vs TextMagic
TextMagic is a pay-as-you-go service popular in the UK/Europe.
Global Reach
- Where TextMagic Wins: International Simplicity. They handle global delivery very well without complex setup.
- Where Easy Text Marketing Wins: Voice Broadcasting. TextMagic is primarily text. Easy Text Marketing includes a robust Voice Broadcast dialer. If you need to send audio alerts to a list, Easy Text Marketing is the superior choice.
- Verdict: TextMagic for Europe; Easy Text Marketing for Omni-channel.
Easy Text Marketing vs HighLevel
HighLevel is the ultimate agency marketing platform.
The All-in-One Battle
- Where HighLevel Wins: Everything Else. HighLevel does websites, funnels, courses, and CRM.
- Where Easy Text Marketing Wins: Simplicity & Focus. HighLevel is overwhelming. It takes weeks to learn. Easy Text Marketing is focused purely on communication. If you just want to send texts without managing a massive CRM, Easy Text Marketing is faster to deploy and much cheaper for a lifetime license.
- Verdict: HighLevel for Full CRM; Easy Text Marketing for Pure SMS.
All Competitors Matrix
| Tool | Pricing Model | Best For… | Wholesale Rates? | Resellable? |
| Easy Text Marketing | Lifetime ($89) | Agencies / ROI | ✅ Yes | ✅ Yes |
| EZ Texting | Sub ($$ + markup) | Beginners | ❌ No | ❌ No |
| SlickText | Sub ($$ + markup) | Brands | ❌ No | ❌ No |
| Twilio | Pay-as-you-go | Developers | ✅ Yes | ⚠️ API Only |
| Podium | Sub ($$$) | Local Biz | ❌ No | ❌ No |
| SimpleTexting | Sub ($$) | General Use | ❌ No | ❌ No |
| ActiveCampaign | Sub ($$$) | Email+SMS | ❌ No | ❌ No |
| HighLevel | Sub ($297/mo) | Full Agencies | ✅ Yes | ✅ Yes |
Click Here to Get the Easy Text Marketing Lifetime Deal
Is This Lifetime Deal a Smart Business Investment?
Let’s do the financial math for the 5 Code Stack ($445).
Scenario: You start an SMS Marketing Agency.
- Cost: $445 (One-time).
- Client 1: A local Pizza Shop. You charge them $97/month to manage their “VIP Text Club.”
- They pay their own Twilio usage (~$50/mo).
- You keep the $97.
- Client 2: A Gym. Charge $97/month.
- Client 3: A Real Estate Agent. Charge $97/month.
The ROI Math:
- Monthly Revenue: $291.
- Annual Revenue: $3,492.
- Your Cost: $0 (after the initial buy).
- ROI: 684% in Year 1.
Even if you never get a client and just use it for yourself, saving the markup on 10,000 texts a month puts thousands of dollars back in your pocket.
How to Redeem the Easy Text Marketing Deal
- Buy: Purchase the codes on AppSumo.
- Stacking: Pro Tip: If you have any intention of reselling or scaling, buy the 5 Codes immediately. The jump from “50 Accounts” to “Unlimited Accounts” is massive value. It removes the ceiling on your growth.
- Account: Create your account at EasyTextMarketing.app.
- Redeem: Enter your AppSumo codes in the billing section.
- Setup: Follow the “Getting Started” video to connect your Twilio or Telnyx account.
- Verify: Start the “Toll-Free Verification” or “10DLC Registration” process immediately (it takes a few days for carriers to approve).
Final Verdict: Is This Cost-Friendly Deal Worth It?
After testing the Kiosk builder, the keyword auto-responders, and the seamless Twilio integration, my final verdict is a solid 4.9-Star BUY.
It is the “Agency Secret Weapon.”
- It kills the SMS Markup Tax.
- It kills the Per-Seat Pricing.
- It gives you Enterprise Power for a wholesale price.
If you want to own your audience and stop renting access to them via expensive platforms, you need Easy Text Marketing.
Secure Your Easy Text Marketing License Before The Timer Runs Out
Note: The founder has hinted that this deal is “Going Away Soon.” Do not wait until the A2P regulations get tighter or the price goes up. Lock in your grandfathered status now.
About the Author: Why I Care About This So Much
I run a boutique marketing agency. For years, I watched my clients waste budget on EZ Texting credits. It hurt my soul.
Finding Easy Text Marketing allowed me to move my clients to their own Twilio accounts. They saved money, and I started charging a management fee. Everyone won. I write these reviews to help other agencies find these leverage points.
If you want to see the other tools I use to run a high-profit agency, check out my full AppSumo deal reviews page.
FAQ: Your Easy Text Marketing Questions, Answered
What is Easy Text Marketing?
Easy Text Marketing is a self-hosted SMS marketing software that connects with gateways like Twilio or Telnyx, allowing businesses and agencies to send bulk text messages, manage contacts, and automate campaigns at low per-message costs.
What is a gateway in Easy Text Marketing?
A gateway such as Twilio or Telnyx is the SMS delivery provider that sends your messages. You pay Easy Text Marketing once for the software, but you pay your gateway separately for the text messages you send.
What is A2P 10DLC and is it required?
A2P 10DLC stands for Application-to-Person 10-Digit Long Code. It is a US regulation requiring businesses to register their brand and campaigns to reduce spam. Registration is mandatory for all SMS providers and is completed through your gateway.
Can I send SMS messages internationally?
Yes, when using gateways like Twilio or Telnyx, you can send SMS messages to most countries worldwide. International dialing must be enabled in your gateway settings.
Do unused credits roll over?
Easy Text Marketing does not use internal credits. You preload funds into your gateway account, and that balance remains until used. Funds typically do not expire.
Is there a mobile app?
There is no dedicated mobile app, but the platform is fully mobile responsive. You can log in from your phone browser to manage SMS campaigns and conversations easily.
Can I import my existing contact list?
Yes, you can upload contacts via CSV. However, you must have proper consent from recipients to send SMS messages to avoid carrier blocking or compliance issues.
Does Easy Text Marketing support MMS messages?
Yes, you can send MMS messages including images, GIFs, and audio files. MMS pricing depends on your gateway and typically costs slightly more than standard SMS.
Can I use my own phone number?
Yes, you can port an existing number to your gateway or purchase a new local or toll-free number directly through Twilio or Telnyx.
What is a resellable client account?
A resellable client account creates a separate, isolated login environment for each client. Agencies can provide branded access while keeping client data and gateway connections fully separate.
Is there a money-back guarantee?
Yes, the AppSumo deal includes a 60-day money-back guarantee, allowing you to test the SMS workflow and integrations risk-free.
How fast are SMS messages delivered?
Delivery speed depends on your gateway throughput, measured as Texts Per Second (TPS). Toll-free numbers generally allow higher throughput compared to local long codes.
Can I schedule SMS campaigns in advance?
Yes, you can schedule SMS broadcasts for specific dates and times, making it easy to automate promotions and reminders.
Does Easy Text Marketing integrate with Zapier?
Yes, the platform supports webhooks and Zapier integration, allowing you to trigger SMS messages from forms, eCommerce platforms, and other apps.
What is a Mobile Kiosk feature?
The Mobile Kiosk is a tablet-friendly signup page that allows customers to enter their name and phone number in-store, helping businesses grow their SMS subscriber list quickly.
Hi, I’m Fahim — a SaaS tools reviewer and digital marketing expert with hands-on experience helping businesses grow using the right software. I research, test, and personally use a wide range of AI, business, productivity, marketing, and email tools for my agency, clients, and projects. I create honest, in-depth reviews and guides to help entrepreneurs, freelancers, startups, and digital agencies choose the best tools to save time, boost results, and scale smarter. If I recommend it, I’ve used it — and I only share what truly works.
