Emailit Reviews 2025: Best Email Platform Sends with SMTP & API | AppSumo Lifetime Deal & Alternatives

Are your most important transactional emails (like password resets and receipts) landing in spam? Or are you paying a fortune for an expensive, complex service like SendGrid? Emailit is the high-deliverability SMTP and API platform that promises to solve this for a single, one-time price. In these in-depth Emailit reviews, we’re testing this 4.8-star AppSumo lifetime deal to see if it’s the real deal for developers and marketers.

My Quick Take for the Savvy Developer, E-commerce & Marketer

I think you’re here because you’re a developer, agency, or e-commerce owner who needs a reliable, high-deliverability email solution without the high monthly subscription. Here’s my direct take.

• What is it? Emailit is a powerful, developer-focused email platform for sending transactional and marketing emails. It’s a direct competitor to SendGrid, offering both a REST API and SMTP integration.
• Why is it a Game-Changer? It’s a high-trust, high-deliverability service on a lifetime deal. The founder is praised for manually verifying users to protect the IP pools from spammers. This isn’t a “churn and burn” tool; it’s a professional service for a one-time price.
• Who is it for? Developers who need a reliable SMTP/API for their apps, e-commerce stores for their transactional emails, and marketers who need a high-deliverability “engine” for their campaigns.
• The AppSumo Deal: This is a lifetime deal starting at just $39 for 20,000 email credits per month. It’s highly stackable up to 2 million credits per month.
• My Verdict: With a 4.8-star rating from 113+ reviews, this is a 5-star, “blue-chip” utility. The value is insane, and the founder’s focus on deliverability makes it a safe, reliable, and must-have investment.

 

Check the Emailit Lifetime Deal on AppSumo Now!

 

Now, let’s talk about the real problem. If you’re running a business, you’re sending two types of emails. The first is “marketing” (your newsletter). The second, and arguably more important, is “transactional”—the critical, one-to-one emails that your business runs on:

• “Here is your receipt.”
• “Your order has shipped.”
• “Click here to reset your password.”

If these emails land in spam, your business grinds to a halt. Your customer support gets flooded, and you lose trust. To solve this, you must use a dedicated, high-deliverability service. But the industry leaders, like SendGrid or Postmark, are notoriously expensive, complex, and charge you a high monthly fee forever.

This is the problem that sends smart businesses to AppSumo. And for years, finding a good, reliable email-sending deal has been almost impossible. This is why the Emailit deal is so special.

 

What is Emailit? (Your Transactional Email Powerhouse)

The best way to describe Emailit is as your personal “email delivery engine.” It’s not a “front-end” tool for writing emails (like Mailchimp). It’s a “back-end” sending platform that you plug into your website, app, or e-commerce store.

 

 

When a customer buys a product on your WooCommerce store, your store doesn’t send the email. It tells Emailit to send the email. Emailit then sends that receipt from its high-reputation, monitored servers (IPs), ensuring it lands in the inbox, not the spam folder.

It’s built for two types of users:

1. Developers who need a simple, powerful REST API to plug into their custom applications.
2. Marketers & Site Owners who need a reliable SMTP (Simple Mail Transfer Protocol) service to plug into their WordPress site, webshop, or marketing platform to make their emails deliverable.

It’s a direct, lifetime-deal competitor to the biggest (and most expensive) names in the transactional email game: SendGrid, Postmark, and Mailgun.

 

Why You Need More Than Your Web Host’s Email

If you’re on a standard web host (like Bluehost or HostGator) and you’re letting WordPress send your emails, you are on a fast track to failure.

 

 

This is a critical mistake that almost every new business owner makes. Your web host’s server is not designed for sending email. It’s a “shared” server, which means you are sharing the same sending IP address as thousands of other websites.

The moment one of those other sites sends spam, the entire server gets blacklisted. This means that, through no fault of your own, all of your critical “password reset” and “new order” emails are now going directly to your customers’ spam folders.

A dedicated transactional email service like Emailit is not a “nice-to-have.” It is an essential, non-negotiable piece of your business infrastructure. It separates your site from the “spammy” neighborhood and gives you a private, clean, high-reputation IP address to send from.

 

Why This 4.8-Star Deal is a High-Trust Investment

I’ve reviewed hundreds of deals, and I am extremely skeptical of email-sending lifetime deals. Why? Because they are expensive to run and attract spammers, which causes the whole platform to collapse.

 

 

Emailit is the rare exception, and it has earned my trust. Here’s why:

The 4.8-star rating from 113+ reviews is full of praise, but the most important reviews are the ones that mention the onboarding process. As one user (“danmoi”) explains, new users are put in an “onboarding IP pool” and must contact support to verify their business before being moved to a high-quality, productive IP pool.

This is not a “con”—this is the single most important “pro” of the entire deal.

It means the founder, Jiří, is actively protecting the platform. He is manually filtering out the spammers to protect the deliverability for all the legitimate, paying customers. This is a massive, positive sign of a long-term, sustainable business. The reviews are filled with praise for the “superb” and “fast” support, often responding in minutes.

This is not a risky “get rich quick” deal. This is a stable, mature (founded in 2015), and professionally-managed platform.

 

A Look Inside Emailit: Key Features & Benefits

This platform is lean, powerful, and built for one purpose: deliverability.

Flexible SMTP & REST API Integration

• What it is: Emailit gives you two ways to connect. For a simple WordPress site, you can just copy and paste the SMTP credentials into your mail plugin (like WP Mail SMTP). For a custom app, your developer can use the clean, modern REST API.
• Why it matters: This flexibility means it works with everything. Whether you’re a non-technical WordPress user or a high-level developer, you can integrate Emailit in minutes.

Built-in Campaigns & Audience Tools

• What it is: This is a huge bonus. Emailit is not just a “dumb” sender. It also has built-in tools to create “Campaigns” (newsletters) and manage “Audiences” (your email lists).
• Why it matters: This adds incredible value. You can use the Emailit platform itself to create and send your marketing newsletters, all without needing another tool like Mailchimp.

Built-in Email Verification

• What it is: The platform includes an email verification service to “clean” your lists. You can verify single emails or upload a full CSV/Excel file in bulk.
• Why it matters: This is another “pro” feature that saves you money. You don’t need a separate subscription to a tool like Reoon. You can clean your list inside Emailit before you send, which protects your sender reputation, reduces bounces, and improves deliverability.

Powerful Analytics & Webhooks

• What it is: A full dashboard to track your email history and manage your suppression list (bounces and hard fails). You can also set up webhooks to track deliveries, opens, clicks, and more.
• Why it matters: You’re not flying blind. You can see exactly what’s happening to your emails in real-time. The webhooks allow you to send that data back to your app or CRM, for example, to “tag a user who clicked a link.”

 

The Standout Feature: The Focus on Deliverability

The single standout feature of Emailit is its obsessive, founder-led focus on deliverability.

Any platform can send an email. Only a professional platform can deliver it to the inbox, reliably, at scale. The entire Emailit business is built on this.

 

 

The manual verification process, the separation of IP pools, and the built-in email verification—all of these features are designed to do one thing: protect the “sender reputation” of the Emailit servers. This means that when you send your critical “password reset” email, it gets to your customer. This focus on what actually matters is why this tool has earned such high praise and is a true “pro” tool.

 

How Does Emailit Work? (A Quick Look)

The setup is clear and developer-friendly.

1. Add & Verify Your Domain: You add your sending domain (e.g., yourdomain.com) to the dashboard. Emailit gives you the DKIM, SPF, and DMARC records that you must add to your domain’s DNS settings. This proves to Google and Microsoft that you are a legitimate sender.
2. Get Verified: You contact the (very fast) support team to verify your account and your use case. They will then move you to a high-quality, warmed-up IP pool.
3. Choose Your Method:
   • For WordPress: You install a free plugin like “WP Mail SMTP,” select “SMTP,” and paste in the credentials Emailit gives you.
   • For an App: Your developer uses the REST API key to connect your app to Emailit‘s endpoints.
4. Start Sending: That’s it. All your website’s emails are now routed through Emailit‘s professional servers.

 

The Emailit AppSumo Deal Details (A Deep Dive)

This is a highly stackable lifetime deal, available up to 10 codes. The value here is insane compared to the monthly cost of competitors. The tiers are based on your monthly email credit needs.

Feature	Tier 1 (1 Code)	Tier 2 (2 Codes)	Tier 3 (3 Codes)	Tier 4 (4 Codes)	Tier 5 (5 Codes)	Tier 6 (6 Codes)
One-Time Price	$39	$59	$159	$299	$399	$699
Credits /mo	20,000	50,000	100,000	250,000	1,000,000	2,000,000
Bonus Credits	0	0	0	0	0	2,000,000 (One-time)
Domain(s)	1	2	Unlimited	Unlimited	Unlimited	Unlimited
Members	1	2	3	4	5	6
All Features	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
REST API & SMTP	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Verification	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes
See All Emailit Appsumo Deal Plans Now

 

Which Plan Should You Get? My Recommendation

• Tier 1 ($39): This is the perfect plan for a small business or blogger. 20,000 credits per month is more than enough to handle all the transactional emails (password resets, form submissions) for a typical WordPress site.
• Tier 3 ($159): This is the sweet spot for a growing business. You get Unlimited Domains, 3 team members, and a massive 100,000 credits/month. This is a fantastic plan for a freelancer or small agency to manage all their clients.
• Tier 5-6 ($399+): This is the “Agency & E-commerce” plan. If you run a high-volume e-commerce store or manage a large agency, the value of getting 1-2 million email credits per month for a one-time price is unbelievable. This is an enterprise-level plan for a fraction of the cost.

 

Pros & Cons of This Lifetime Package

With a 4.8-star rating from 113+ reviews, this is a trusted, professional utility. Here’s my honest, balanced look.

The Pros (What I Love)

• Incredible Value vs. Competitors: The value is simply insane. SendGrid’s “Pro 100k” plan costs $89.95 per month. You can get 100,000 credits/month from Emailit for a $159 one-time payment. It pays for itself in less than two months.
• Focus on Deliverability: The manual verification process is a massive pro. It shows the founder is serious about protecting the IP pools from spammers, which protects your deliverability.
• Excellent, Fast Support: The reviews are full of praise for “George” and the support team, with users reporting they get helpful, expert answers in minutes via Discord.
• All-in-One Utility: It’s not just an SMTP. The fact that it includes email verification and marketing campaigns in one dashboard adds a ton of extra value.

The Cons (What to Be Aware Of)

• The Deal is a Limited-Time Offer: This is my only “soft con.” A high-value utility tool like this, in the expensive email space, will not be on AppSumo forever. It’s a high-cost service for them to run, and the lifetime deal is a rare opportunity to secure it.

 

Best Use Cases for Emailit

• For WordPress & WooCommerce Sites: This is a must-have. Install a plugin like “WP Mail SMTP,” connect Emailit, and instantly fix all your “emails landing in spam” problems. This is essential for e-commerce stores that must deliver receipts and password resets.
• For Developers & Startups: This is your SendGrid replacement. Build your app using the clean Emailit REST API for all your transactional emails (welcome messages, notifications, alerts) and never worry about a scaling monthly bill again.
• For Marketing Agencies: Buy Tier 3 or higher, get Unlimited Domains, and move all of your clients’ websites over to Emailit. You can manage all of them from one dashboard and ensure their emails are actually getting delivered, which makes you look like a hero. For other great deals, don’t forget to check my list of the best AppSumo lifetime deals!

 

Get Your Emailit Lifetime Deal Now!

 

Emailit vs The Competition

This is the most important part of the review. Emailit is a “developer-first” tool, which means it competes in a very technical and expensive space. Its strategy is to offer the same core reliability as the enterprise giants (like SendGrid) for a simple, one-time lifetime price.

Let’s see how it truly stacks up.

 

Emailit vs SendGrid

This is the main event. SendGrid (owned by Twilio) is the 800-pound gorilla of email delivery. It’s the default, enterprise-grade platform that thousands of major companies use for their transactional email.

Where SendGrid Takes the Lead

SendGrid is a massive, incredibly mature platform. Its primary strength is its proven, battle-tested infrastructure and its extremely deep analytics. It offers enterprise-level features like dedicated IP management, advanced A/B testing, and a powerful, marketing-focused campaign builder. It’s a “safe” choice for large corporations that need complex features and have a large budget, with “Pro” plans starting at $89.95 per month.

Why Emailit Wins for Entrepreneurs & Agencies

The Emailit AppSumo deal wins on value and simplicity. You can get 100,000 email credits per month on the Emailit Tier 3 plan for a $159 one-time payment. To get a similar 100,000 emails from SendGrid, you’d be paying at least $19.95 per month, or $240 per year, forever.

But the bigger win is the trust. As our research shows, Emailit‘s founder actively protects the IP pools by manually verifying new users. This “high-touch” approach is something a giant corporation like SendGrid can’t offer. You’re not just a number on a spreadsheet; you’re a partner in a high-deliverability community. For a small business or agency, this is a massive, trust-building advantage.

 

Emailit vs Mailgun

Mailgun is the other “developer-first” giant in the email space. It’s also a powerful, API-driven platform known for its reliability and strong deliverability.

Where Mailgun Takes the Lead

Mailgun is built for developers, through and through. It’s known for its robust APIs, clean documentation, and features like “inbound routing” and “email validation” (for a fee). It’s a very solid, technical solution for integrating email into an application. Its pricing is also very competitive, starting at $35/month for 50,000 emails.

Why Emailit is the Better “All-in-One” Deal

This is a simple value proposition. Mailgun’s $35/month plan is a good deal, but the Emailit $59 lifetime plan (Tier 2) gives you 50,000 credits/month forever. But the real, hidden value is that Emailit includes email verification and marketing campaign tools in the deal. Mailgun’s email validation is an extra add-on that costs more. Emailit bundles the sender, the verifier, and the campaign manager into one lifetime deal, making it a far superior all-in-one package.

 

Emailit vs SendFox

This is a critical “apples and oranges” comparison that defines the AppSumo email ecosystem. Both are lifetime deals, but they do two completely different jobs.

What SendFox Does (Marketing Platform)

SendFox is a “front-end” email marketing platform. As I covered in my SendFox review, it’s built for content creators. You log into SendFox to write your newsletter, build your landing page, and manage your audience. It is a tool for mass communication and building a community.

What Emailit Does (Sending Engine)

Emailit is a “back-end” email sending engine (SMTP). You don’t use it to write your newsletter. You use it to deliver your emails. You would plug Emailit into your WordPress site (to send password resets) or even into another marketing tool to get better deliverability.

Mini-Verdict: You don’t choose between these. A smart marketer combines them. You use SendFox to manage your marketing list, and you use Emailit to handle all the critical, automated, transactional emails from your website.

 

Emailit vs Mystrika

This is another strategic comparison of two tools that send email, but for opposite purposes.

What Mystrika Does (Cold Email Sales)

Mystrika is a specialized tool for cold email sales outreach. As I’ve detailed in my Mystrika review, it’s a B2B sales machine for emailing people you don’t know. Its superpowers are all technical: unlimited email warm-ups, AI icebreakers, and domain protection to ensure your sales emails land in the primary inbox.

What Emailit Does (Warm & Transactional Email)

Emailit is for “opt-in” email. It’s for your customers and subscribers who are expecting to hear from you. You use it for your welcome emails, shipping notifications, and newsletters. If you tried to use Emailit for mass cold emailing, your account would be (rightfully) banned immediately. This is what the founder’s “onboarding” process is designed to prevent.

Mini-Verdict: These tools are partners in a sales funnel. You use Mystrika to get the first conversation, and then you use Emailit to handle all the automated, transactional emails (like “Here is your invoice”) after you’ve closed the deal.

 

Emailit vs Reoon Email Verifier

This is the most interesting comparison, as Emailit includes email verification as a feature. So, do you still need a dedicated tool like Reoon?

Where Reoon Email Verifier Takes the Lead

Reoon Email Verifier is a 5-star, dedicated specialist. As I’ll cover in my Reoon review, its only job is to be the most accurate email verification service on the planet, and it is exceptionally good at it (with 99% accuracy). It can detect “catch-all” servers, “spam-traps,” and temporary email addresses with incredible precision. Its “Quick API” can verify an email in 0.5 seconds.

Why This is a “Good vs. Best” Scenario

The verifier inside Emailit is a fantastic bonus feature. It’s perfect for quickly cleaning your list before you send a campaign. However, Reoon is a dedicated, best-in-class tool. Many serious, high-volume marketers will own both: they use Reoon for all their deep-cleaning and API-level form verification, and they use Emailit as their high-deliverability sending engine. For a beginner, Emailit‘s built-in verifier is a great start. For a pro, Reoon is the specialist tool you trust.

 

All Competitors Table

Tool	Key Strength	Pricing Model	Best For
Emailit	Transactional SMTP & API	Lifetime Deal (Starts at $39)	Developers & E-commerce
SendGrid	Enterprise-Grade Delivery	Very Expensive Subscription	Large-Scale Corporations
Mailgun	Developer-Focused API	Expensive Subscription	Developers & Tech Startups
SendFox	Marketing Newsletters	Lifetime Deal (Starts at $49)	Content Creators
Mystrika	B2B Cold Email Outreach	Lifetime Deal (Starts at $125)	B2B Sales Teams
Reoon	High-Accuracy Verification	Lifetime Deal (Starts at $79)	All Email Marketers (Utility)

 

Is This a Smart Business Investment?

Let’s do the simple, powerful math. A subscription to a competitor like SendGrid for 100,000 emails per month (their “Pro 100k” plan) costs $89.95 every single month. That is $1,079 per year.

 

 

The Emailit lifetime deal (Tier 3) gives you the same 100,000 email credits per month for a one-time payment of $159.

This cost-friendly deal pays for itself in less than two months.

After that, you are saving over $1,000 every single year, forever. This isn’t just a “good deal”; it’s a fundamental change to your business’s operating costs. It’s an investment in a permanent, critical piece of infrastructure, and the ROI is almost immediate.

 

How to Redeem the Emailit Deal

1. Go to the official Emailit AppSumo deal page.
2. Choose the License Tier that best fits your monthly email volume (Tier 1 is great for small sites, Tier 3+ is for agencies and e-commerce).
3. Click “Buy Now” and complete your purchase.
4. AppSumo will send you a unique code. You have 60 days to redeem it on the Emailit website to activate your lifetime account.
5. Important: After you set up your domain, contact the support team (via Discord or email) to get your account verified and moved to a premium IP pool.

 

Final Verdict: Is This Cost-Friendly Deal Worth It?

After this deep dive into the Emailit reviews and its powerful, developer-focused platform, my final verdict is a resounding 5-star yes.

This is a “high-trust” deal. In the world of email, deliverability and support are the only two things that matter, and Emailit excels at both. The 4.8-star rating is backed by over 100 reviews praising the “superb” and “fast” support.

The founder’s insistence on manually verifying users to protect the IP pools from spammers is the single biggest “pro” of this entire deal. It proves he is building a sustainable, long-term business, not a “churn and burn” product. This is a rare opportunity to get an enterprise-grade utility—a direct SendGrid competitor—for a tiny one-time price.

 

Grab the Emailit Lifetime Deal Before It’s Gone!

Note: A high-value utility tool like this, in the expensive email space, will not be on AppSumo forever. It’s a high-cost service for them to run, and the lifetime deal is a rare opportunity to secure it.

 

About the Author: Why I Care About This So Much

I get genuinely excited when I find a “boring” tool like Emailit. Why? Because these “infrastructure” tools are the ones that actually make you money. A flashy AI writer is fun, but a tool that ensures your “password reset” and “order receipt” emails actually land in the inbox is the difference between a business that works and a business that fails.

I’ve seen so many entrepreneurs get their domains blacklisted by using cheap, shared-hosting email. A tool like Emailit is a professional, affordable, and permanent solution. It’s a “set it and forget it” tool that provides peace of mind, and that is one of the best investments you can ever make.

 

FAQ: Your Emailit Questions, Answered

What is Emailit in simple terms?

Emailit is a professional email delivery engine that replaces your website’s default email system. It ensures your transactional and marketing emails actually reach inboxes instead of going to spam.

Is Emailit a SendGrid or Mailgun alternative?

Yes. Emailit is a powerful lifetime-deal alternative to SendGrid and Mailgun, providing the same high deliverability without recurring monthly costs.

How is Emailit different from SendFox?

SendFox is a front-end newsletter tool for writing and sending campaigns, while Emailit is the back-end SMTP engine that delivers both marketing and transactional emails with superior reliability.

Do I need technical skills to set up Emailit?

No, not at all. Emailit is beginner-friendly — you can integrate it into WordPress using a plugin like WP Mail SMTP by simply copying and pasting your Emailit credentials.

What does SMTP mean in Emailit?

SMTP stands for Simple Mail Transfer Protocol — it’s the standard technology Emailit uses to send emails securely and reliably from your website to users’ inboxes.

Why is manual verification important in Emailit?

Manual verification helps keep Emailit’s IP addresses clean by preventing spammers from abusing the service. This dramatically improves deliverability for genuine business users.

What if I buy the Emailit lifetime deal and don’t like it?

You’re fully covered by AppSumo’s 60-day money-back guarantee, giving you two full months to test Emailit completely risk-free.

How do credits work in Emailit?

Each credit equals one email sent. For small businesses or blogs, 20,000 credits per month are typically enough to handle all contact forms, user notifications, and marketing campaigns.

Can I use Emailit for marketing newsletters?

Yes, you can. Emailit supports both transactional and opt-in marketing emails, and it integrates seamlessly with major newsletter tools via SMTP.

Can I use Emailit for cold email outreach?

No. Emailit is strictly for opt-in and transactional emails only. Sending cold emails violates its policy and can lead to account suspension.

Does Emailit include built-in email verification?

Yes. Emailit includes an email verification feature to help you clean your contact lists and maintain a high sender reputation for better inbox delivery.

Is the Emailit lifetime deal stackable?

Yes, it is. You can stack up to 10 codes for 2 million+ monthly email credits, perfect for agencies or enterprise-level users.

What are transactional emails?

Transactional emails are automated, one-to-one messages triggered by user actions like signing up, resetting a password, or receiving order confirmations.

Why do emails from my web host often go to spam?

Shared hosting servers send emails from shared IPs. If one site sends spam, the IP gets blacklisted — causing your emails to land in spam too. Emailit solves this by using clean, verified IPs.

Which Emailit lifetime plan is best?

Tier 1 ($39) is great for personal sites, while Tier 3 ($159) is ideal for agencies — offering unlimited domains, high limits, and the best long-term value.